by Lucy Benton
If you aren’t already using Instagram for your business, consider doing it as soon as possible. Having an Instagram account for your brand is the latest trend in modern-day marketing. By the end of the last year, Instagram already had 800 million users and 25 million active business accounts.
The format of telling stories first appeared on social media on Snapchat, and after some time was picked up by Instagram. These stories disappear after 24 hours, making this format a ‘real-time’ medium.
According to Statista, Instagram has 400 million daily active Stories users. The popularity of posting stories on Instagram …
The power of visuals for online marketing is undeniable. A 2016 survey of online marketers revealed that over 90% of marketers use visuals in over 50% of the articles they published. But everyone who has ever managed a social media account knows how complex and time-consuming it can be to plan, design, and create social media images across platforms.
There are so many factors to juggle–should you include branding in your images? What color scheme will best connect with your audience? How can you work in a CTA? Should you use stock photos, or hire a professional graphic designer? Should …
by Olivia Ryan
Instagram marketing is definitely one of the most effective strategies to generate both organic and paid traffic. Of course, every single marketer should assess the potential that Instagram has when it comes to their own business. If your audience is young, likes to post pictures, and loves to scroll the news feed, I believe that Instagram marketing will be a great fit for your business.
You’re reading this post because you’re either considering starting or you have already started your Instagram marketing journey.
Like with everything in life, you should take it step by step, and “solve” the basics or the principles …
by Hinu Jain
Tired of guessing which hashtags for your social posts actually are getting engagement? Ready to stop manually testing hashtags in Instagram search to see if they’re banned? You can now get easy-add hashtag suggestions for your Instagram photos, Tweets, Pinterest image uploads. RiteTag is a lightweight but powerful hashtag solution that rides right inside Viraltag’s Scheduler, Custom Scheduler and also in the Viraltag browser extension!
RiteTag’s hashtag suggestions are not only topic-relevant, but they are only suggested if they are currently getting engagement. They are color-graded to show which are:
Best for Instagram (rainbow)
Best for current engagement (green)
Best for …
It’s easy to understand why visual content is such a success in the online world. “A picture is worth a thousand words” is not just a random saying. There’s a lot of truth behind it. The human brain is faster and more effective at processing visual information. When processing text, the brain has to put in much more effort, which is exactly why the online audience doesn’t have an impressive attention span in terms of reading …
by Sahil Kakkar
Social channels offer a platform for your business where you can not only share content but also interact with your audience, know more about them and analyze if your efforts are translating into actual results. At a time when a majority of your audience is active on social platforms, it makes sense to hard code social media marketing into your marketing strategy; Your social strategy plays a key role in shaping your online presence.
But creating social media engagement can be tricky. How do you make sure your brand gets the awareness it needs? Amidst the immense social competition, how do you …
by Gloria Kopp
We spend so much time focused on creating attractive visuals for our blog posts, that we tend to overlook certain details; Details like the Title, Description, Alt-text and Captions that go alongside the images. It may look like a simple caption or a default name like ‘DXD00001’ to photos is fine, but this is far from the truth. Here’s a complete guide on why these details are important and how including them will go a long way in blogging success.
What Semantic information do I add to my images?
Once you’ve added and image into your blog, you’ll see a number of attributes :
by Mitt Ray
When most of us think of Instagram, the first thing that pops in our minds is photos. They are probably the most important component.
If you can share well shot photos and beautifully designed images you will of course grab the most attention and get likes. But what happens thereafter will depend on your caption. A well written caption will not only drive up engagement further but can increase traffic and sales too.
Therefore, to help you write excellent Instagram captions that get the results you want, I have written the below tips for you…
#1 Start by expanding on the …
by Tim Brown
Social media is an excellent way to build up an audience and to be in constant contact with your customers, but one common complaint is that it’s difficult to get your followers to make purchases. In fact, the majority of this problem sources from the fact that most social media marketers are aren’t too great at using calls to action which prompt people to take action. Let’s take a look at what Call to Actions (CTA’s) are and why they are absolutely essential on Social while marketing on Social Media.
What are Call to Actions?
A ‘call to action’ is …
by Belle Balace
Most of us know Pinterest to be the go-to social media platform when you’re looking to ‘get the word out there’ or want pinners to notice your brand/product. But how does that actually work? Does it directly affect your SEO? Let’s take a look.
But First… My Love For Pinterest
As a person who’s always searching for helpful life hacks and outfit ideas, I can’t help but love and recommend Pinterest to every person I meet.
And as a growth specialist, I can’t stress enough how important Pinterest is if you want to increase brand awareness and website traffic. So far …
Have you ever had an idea that sounds great on paper, but turns out to be a nightmare in practice?
30 click-to-tweet gifs to make my next post more shareable. It couldn’t be that hard. There are obscure twitter bots set to spew out randomly generated images for crying out loud – you just record something, stick it on a loop, put text over it, and boom, a quick and brilliant marketing resource generated for the post. Job done.
That wasn’t what happened.
I struggled with the first gif for hours, looking up endless guides and how-tos to …
With billions of shares passing through the social platforms each day, it is getting harder to stand out on social media. Back in the day when Facebook, Twitter and LinkedIn were just getting started you could succeed by just publishing great content.
Now there is so much noise that you have to have something extra just to get someone’s attention.
That’s why I think it’s so important that creators focus on making their social media visuals world class. It’s that extra little thing that can make your share stand out like a beacon.
You’ve already created amazing content, don’t let it …