This week Pinterest launched a feature that lets businesses increase their visibility online and potentially boost their monthly viewers – It’s called ‘Account Claiming’. For those of you who use Pinterest avidly to promote your websites, you’re probably already aware of the existing ability to claim your website. Pinterest has now extended this to include Instagram, YouTube and Etsy accounts as well!
For the purpose of this blog post, we’re going to talk about how you can claim your Instagram account and auto-publish your Instagram posts to Pinterest as well, with the help of a scheduling tool like …
Too often, marketers and marketing strategists speak of social media in too nebulous terms. The different platforms all draw different audiences and require a content strategy that targets our ideal avatar on that platform. This is true whether you are selling business consulting services, time management training services, or any other type of service, online or off.
Your ideal buyer displays different behaviors and interacts with content differently on all the various social platforms. This is why we want to spend some time today talking about just one specific platform: Instagram.
What are the special considerations you need to make …
We’ve been working closely with Pinterest over the last two months to implement this, and we are super duper excited to announce that we are now a Pinterest Marketing Partner!
This badge means Viraltag is a Pinterest approved Content Marketing Partner: Pinterest has thoroughly examined our tool and recommends Viraltag to help brands make the most of Pinterest. From campaign process, curating content and publishing Pins to measuring success, our tool has been deemed to cover them all!
Why should you use a Pinterest approved tool like Viraltag?
1. Better Pin Performance
Content Marketing Partners like Viraltag provide detailed insight into …
by Mary Whitman
Visuals are the power force of your content marketing campaign. You know it, and you use them pretty often whenever you promote articles, products, and services.
The problem is: it can get quite pricey for you to create strong visuals for each piece of content. That would mean hiring a professional graphic designer or photographer, or purchasing photographs online.
This is where free stock photos come in handy. Yes; they can look cheesy when you opt for the most obvious and most common pick. When you choose carefully, however, free stock photos can pretty cool. You can modify them, so you’ll add …
We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be.
However, social media is constantly changing and it’s hard if you’re a social media marketing manager to understand how social media is changing the game. We’re going to break down the top eight social media marketing trends of 2018 that are completely changing how we look at social media.
1. Augmented Reality
Augmented reality is already being implemented in small ways, but it’s leaving a …
A strong social media presence is not just an option, but a necessity for brands nowadays. According to the latest report by CoSchedule, 2/3rds of all Americans use social media, with 88% of businesses being active on various social networks. The same report states that customers spend 20-40% more money on brands who engage with them on social media.
While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation.
Why should your business be on social media?
Considering that 90% of …
by Joy Ghose
Companies are increasingly hiring remote employees to attract top talent from across the globe. However, managing a team where members are geographically not in the same location can be challenging, especially when they are responsible for developing the company’s social media strategies.
Many companies know how to handle the communication and collaboration bit among remote team members correctly (like using Slack). However, you can use a few other tactics to manage a remote social media team better.
Here are five strategies for effectively managing a remote social media team:
1. Conduct Training Webinars
Successful social media teams not only have the skills to …
by Mitt Ray
Do you want to better protect your brand? Would you like to learn how to manage your online reputation?
Managing online reputation is something every business should do 24/7. The spread of negative information about your company on blogs and social media can have dire consequences.
You might have already witnessed what happens when a celebrity or influencer with a large social media following tweets something about a brand. Their stock instantly dwindles.
When an angry customer or fan shares something negative about your business it might not have the same effect as a large celebrity or influencer, but it can lead …
The digital world has evolved into a content monster. The rate at which new content is posted is ever increasing, and there doesn’t seem to be an insight very soon. Blogging has already taken the world by storm. In 2016, WordPress-powered blogs were putting out an amazing 2.14, according to a Torque Mag survey. This wasn’t counting sites which forbid WordPress tracking, The crazy thing about that number is that people find that needle in the digital haystack when they do their searches.
The main question that needs to be answered, however, is how to generate content that will guide the …
by Lucy Benton
If you aren’t already using Instagram for your business, consider doing it as soon as possible. Having an Instagram account for your brand is the latest trend in modern-day marketing. By the end of the last year, Instagram already had 800 million users and 25 million active business accounts.
The format of telling stories first appeared on social media on Snapchat, and after some time was picked up by Instagram. These stories disappear after 24 hours, making this format a ‘real-time’ medium.
According to Statista, Instagram has 400 million daily active Stories users. The popularity of posting stories on Instagram …
The power of visuals for online marketing is undeniable. A 2016 survey of online marketers revealed that over 90% of marketers use visuals in over 50% of the articles they published. But everyone who has ever managed a social media account knows how complex and time-consuming it can be to plan, design, and create social media images across platforms.
There are so many factors to juggle–should you include branding in your images? What color scheme will best connect with your audience? How can you work in a CTA? Should you use stock photos, or hire a professional graphic designer? Should …
by Olivia Ryan
Instagram marketing is definitely one of the most effective strategies to generate both organic and paid traffic. Of course, every single marketer should assess the potential that Instagram has when it comes to their own business. If your audience is young, likes to post pictures, and loves to scroll the news feed, I believe that Instagram marketing will be a great fit for your business.
You’re reading this post because you’re either considering starting or you have already started your Instagram marketing journey.
Like with everything in life, you should take it step by step, and “solve” the basics or the principles …