5 EASY & SIMPLE WAYS TO CREATE A WINNING PINTEREST STRATEGY FOR YOUR BUSINESS
People reach out to me almost daily to ask me how they can get more repins and followers.
I respond with questions, one of which is “do you have a plan or goal for Pinterest?”
99 percent of the time they say “no”.
Most people who use Pinterest for their business are too eager to start pinning pretty images in my opinion and they overlook the steps required for creating a solid foundation on Pinterest. There is so much more than just pinning images.
Here’s what I mean by that.
For example, when I owned a day spa many of my clients would come in and try to buy loads of makeup from me because they wanted to cover up their imperfections such as; acne, eczema, pigmentation and so forth. While I think it’s great that they want to improve their looks I’m not going to start recommending makeup products left and right because I knew that their strategy was not a healthy or sound one long term.
Sure it would have meant getting more sales but if I wanted to establish a long term relationship based on trust it was my job to teach them the basics about skin care. I would tell them…
1) They needed a skin care program that suited their lifestyle.
2) Since many didn’t have a lot of time and would only invest 5 minutes per day to skin care I recommended they begin with two products – a cleanser and a moisturizer.
3) Keep it easy and simple.
Why didn’t I just focus on makeup and let them load up?
Because covering up imperfections doesn’t completely hide them in most cases that are still visibly seen.
That acne won’t go away with all that makeup caked on – and those bumps and imperfections are still visible under all that makeup and it looks really bad.
I’m not suggesting she doesn’t use makeup – absolutely go for it but taking care of your skin is the first step if you want your makeup to look good.
Covering up flaws without any real solution for the main problem will make you more frustrated and you’ll go around and around in circles wondering why your skin never looks good or healthy.
Pinterest is just like that. We have to put in the basic foundation first if we want our pretty pictures to do their job. Operating Pinterest without a plan is a recipe for disaster. I have literally seen it hundreds of times.
You can’t start just going on a pinning frenzy without a purpose and expect any kind of success; Pinterest does not work that way.
Our goal with this post and others is to empower you to create a solid foundation for your Pinterest account so that all your great pining work that comes after actually pays off with followers, traffic and sales. That is what you want in the end right?
Here’s a simple step-by-step guide on how your business can maximize its’ Pinterest / social media marketing efficiently:
1. Define your Pinterest goals? Ask yourself what do you want social media to accomplish? Is it to…?
build brand awareness
drive more traffic to your website
get new customers
increase repeat sales
encourage existing customers to write great reviews about you
interact with customers to collect more market feedback
create a fire sale to move old merchandise
Be clear on your goal. Attach metrics to them so you can monitor for progress and success.
2. Who is your target market?
Do you know their; needs, problems, interests, values, dreams, worries etc.
3. Create a content schedule.
What type of pins will you create that will help align with your target audience’s; needs, values and problems? What keeps them up at night?
How many boards and pins will you create on a consistent basis?
How will you employ the 80/20 rule exactly?
4. Create a social media calendar.
Determine the frequency of your pinning activities.
Stick to a regular schedule.
Who will do the pinning? Yourself or someone else from your team? I’m guessing you want you want to find ways to make your life easy right? To me time = money so I make sure I identify tools that will help me be more efficient. This frees up times and allows me to focus on other parts of my job that will make money and allow me more time to spend with my family and friends. I use ViralTag’s scheduling tool to create that efficiency.
Why would you seriously want to be glued to your computer all night long?
5. Measure Results.
Before you start your social media campaign establish metrics that are associated with your business goals. Refer to #1 above and attach metrics to those goals.
Decide how often you want to monitor your results.
What analytics will you use to measure your results?
If you cannot track and measure ROI accurately how will you even know if something is working, partially working and booming? How will you ever know if the person you are paying to do the job for you is actually earning their paycheck?
ViralTag makes my life easy by giving me the metrics I need to know so I can do more of what’s working and less of what’s not. Do you really want to count those metrics manually, I don’t? There’s nothing fun about that to me and it’s a total time waster. We all need to worker smarter, not harder. Tools help me.
As a business owner what parts of your social media marketing do you struggle with the most? I’d love to hear from you. Post your comment below.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me to learn more about my Pinterest Marketing Course for Business.
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Founder of Viraltag - Visual Content Marketing Platform. Passionate about helping Small Businesses succeed on Social Media.