April 22, 2014
Get More Followers on Pinterest Now! 3 Reasons Why You Need To Be Very Serious About Pinterest
As a Pinterest consultant I make sure I keep tabs on all the latest statistics about this incredible business acceleration tool.
If you’re humming and hawing about whether your business should be on Pinterest…don’t take my word for it, take a look at these statistics. And then get going because if your competition gets too big a lead on you….
62% of brands have the Pinterest “Pin It” buttons on their product pages of their websites and it is the most used button. That officially puts them in first place compared to 61% having the Tweet buttons and 59% of brands having the Facebook Like buttons. 42% of brands have the Google+ button all according to a study done by 8th Bridge, after analyzing 872 retailers.
According to Curalate “Pin It” button saw tremendous results: eight of Pinterest’s top 10 retail brands prominently displayed a Pin It button and brands like Ikea and Target generated nearly 1 million shares (aka pins and repins) from their website!
Source: 8th Bridge
Do you think Pinterest is a fad or do you think Ikea and Target LOVE IT when their prospects and customers share nearly 1 million pictures of their products with their friends?
Pinterest Expert Smart Marketing Tip #1:
Whether you are B2B or B2C make your website or blog Pinterest friendly by adding a “Pin it” button http://business.pinterest.com/pin-it-button/directly onto your product descriptions and blog images.
Adding a Pin It button will automatically trigger pinners to share your images and that will help you get more followers and attract new visitors to your company website & product pages.
Feb. 11, 2014: Emails promoting Pinterest are seeing stronger response rates than those promoting Facebook or Twitter.
Pinterest Expert Smart Marketing Tip #2:
1) In your first email campaign explain the benefits of using Pinterest for your customers.
2) Include images of your most popular pins with a link back to your Pinterest page.
3) Include images of trending boards when featuring holidays and observances and include the benefits of why they should follow this board.
Do this to get more followers!
Here are examples of 20 retailers integrating Pinterest into their email marketing:
At the end of the day you want your pinning activities to drive more traffic to your website right…because without traffic there’s no transaction.
Those three facts ought to convince you that if you are not on Pinterest or not very serious about your efforts then it might be time to rethink that decision.
One of the biggest mistakes I see being made over and over again is how Pinterest users ignore crafting eye grabbing, attention sucking pin descriptions.
I often just see hashtags, or one-liners like the one used in the image below, or even just one word. I think maybe it is because it is so much for fun to pin while creating pin descriptions feels more like work! Guess what? It is!
Pinterest gives you 500 characters to work with and according to Dan Zarrella who researched 11,000 pins he found that the most repinned and commented on items were accompanied by descriptions of 200 to 300 words.
Pinterest Expert Smart Marketing Tip #3:
Include a call to action with a link to where you want the pinner to go! According to a study by Reachli.com, descriptions that contain a call to action see an 80% increase in engagement. Isn’t that what you want? Doing this will help you get more followers!
Craving for more Pinterest tips? Check out the board below and click “See on Pinterest”.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me to learn more about my Pinterest Marketing Course for Business or my account management services.