Instagram is not only a place for pictures of your morning coffee and new haircut, it’s a powerful channel for businesses looking to attract new customers.
Instagram expert and consultant Jenn Herman knows how to do it. She helps consumer brands, news organizations, and B2B businesses create and implement marketing strategies for Instagram.
In our second episode of our new podcast, The Visual Web, we spoke with Jenn Herman about how businesses can get started and be successful marketing on Instagram. She also shared some of her best tips on optimizing photos, improving your caption writing, and how to use the right hashtags.
Listen the the full interview here or find it on iTunes.
Read more of Jenn’s tips on her blog JennsTrends.com.
Follow her on Instagram at Instagram.com/Jenns_Trends.
Director of Marketing @ Viraltag