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The Visual Web, Episode 5: Brendan Schneider, Sewickly Academy



Brendan Schneider on The Visual Web

What is a school to do with students who spend all day on social media? Join them, of course.

That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickly Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty.

In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, built his online brand, and chose his marketing channels for Sewickly Academy. Listen to the full episode below.

As Brendan demonstrates, social media channels can be powerful opportunities for educational institutions and non-profits.

Follow Sewickly Academy on Pinterest, Facebook, and Instagram. Read more about Brendan’s advice for inbound marketing in education at his website.

Other Recommendations from Brendan for marketing help:

Jab, Jab, Jab, Right Hook by Gary Vaynerchuck

Youtility by Jay Baer

Social Media Marketing Podcast from Michael Stelzner, Social Media Examiner

Smart Passive Income from Pat Flyn

Youpreneur by Chris Ducker

Have you found success using any of these strategies? Share your story with us.


Jilly Badanes

Director of Marketing @ Viraltag


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