Pinterest was an obvious choice for Petplan Insurance explains co-Founder Natasha Ashton in our most recent episode of The Visual Web.
After founding the pet insurance company she knew education would be a key marketing strategy and component to success. They began a magazine to share advice for pet owners.
Listen to the full interview as Natasha and Keith Guse, Social Media Manager at Petplan, explain how they brought their content marketing to Pinterest.
Learning about their approach to Pinterest, it’s no wonder they’ve been featured in a Pinterest Case Study, nominated for a Shorty Award, and called out many times as an example of a brand thriving on Pinterest.
“Pinterest is really about building relationships. You have to go into it with that mentality, and think about it as a way of communicating and engaging… don’t expect to convert sales right away,” Natasha said in the interview.
The approach has worked well for them. They now have more than 40,000 followers on Pinterest and post to 55 boards.
Although they share a lot of educational content for pet owners, they said the pets really come first.
Natasha and Keith have their own favorite pets on social media. For Natasha, it’s Real Grumpy Cat and for Keith, it’s OhHeyConns, a french bulldog and Petplan client. Keith also recommends following Social Media Today on any social media channel for tips and strategy advice.
Listen to the podcast episode to hear Petplan’s full story, advice, and inspiration you can take for your own Pinterest marketing strategy.
Director of Marketing @ Viraltag