by Lucy Benton
If you aren’t already using Instagram for your business, consider doing it as soon as possible. Having an Instagram account for your brand is the latest trend in modern-day marketing. By the end of the last year, Instagram already had 800 million users and 25 million active business accounts.
The format of telling stories first appeared on social media on Snapchat, and after some time was picked up by Instagram. These stories disappear after 24 hours, making this format a ‘real-time’ medium.
According to Statista, Instagram has 400 million daily active Stories users. The popularity of posting stories on Instagram has been growing rapidly, so it’s high time we started thinking about how we can use it to promote our brand and drive sales. Let’s take a look at 5 ways Instagram stories can help you boost sales!
1. Don’t skip on Instagram polls
In October 2017 Instagram launched the poll option on their stories. It’s a quick and entertaining way to engage your followers and ask them their opinion. It’s also a fast and cheap way to ask your followers what they like and don’t like about a product. Here’s an example of how Spanish fashion company Bershka used the polls feature to their advantage to engage their audience :
By analyzing the answers your followers left after the poll, you can work out solutions on how to drive sales and increase traffic to make your brand more visible. You can create various types of polls, customize them according to your needs and make them more engaging and catchy.
How to create a poll with the help of Instagram stories? Just follow these easy steps:
- Take a photo or a video, add emoji, a text box or any type of decoration you like, but make sure that there’s enough space for the poll left.
- Tap a Sticker icon on the top of the screen and select a “Poll” sticker.
- Add your question and customize the answers. However, keep in mind that there are only 26 letters available, so be short.
Place your poll, share your story and that’s it!
2. Be creative with your content
Users on Instagram always look for inspiring and unique content. But creating content for Instagram stories is actually a very exciting process that you will definitely enjoy.
Spanish clothing and accessories retailer Pull&Bear came up with an awesome idea to entertain their followers. They’ve created a series of Instagram stories called “Pull&Bear Horoscope”, where they offer each horoscope sign a piece of their clothing for the current week. It’s a cool idea both to promote the brand and boost sales for certain items of clothing.
When working on the content for your stories, figure out what can help you brand and products stand out. Also, if you’re using text in your Instagram stories, make sure that it’s catchy and relevant. To help you out with the textual part of your content, here are some useful tools.
- Grammarly: There should be no grammatical or spelling mistakes in your content, so use this tool to track them and correct them before posting.
- Writing Papers: The best writers offer you their help in creating engaging content for your brand, which will do a terrific job of promoting your brand and driving sales.
- Hemingway Editor: This will help you make your writing clearer and will also get rid of any mistakes.
3. Go behind the scenes
Recently it has become very popular among many designers and brands to show their followers what happens behind-the-scenes. It is a kind of a sneak-peek of the whole process that other people don’t usually get the chance to see, which makes this format of story-telling even more exciting.
Tommy Hilfiger recently used this format of storytelling to show followers their collection, presented by American model Gigi Hadid. Both fans of Tommy Hilfiger and Gigi Hadid got a chance to see their unique cooperation and enjoy the process of observing what went into creating the collection.
4. Embed links
Instagram has an option of sharing links through stories. It’s a great way to increase traffic and provide direct links to the items you want to sell; Especially to drive sales for specific products, since your followers get redirected right to the specific product on your website.
But there are some rules to follow when it comes to embedding links on Instagram stories:
- Keep it short. Use Bitly or Google URL Shortener, so that the link doesn’t distract your followers from the item you’re advertising.
- Make sure it works. Test the link from several devices after you post it to make sure it works.
Make sure it’s relevant. Placing clickbait links may result in you losing a lot of your customers, as this diminishes their trust in your brand. So make sure that the link is related to the post itself.
5. Collaborate with influencers to drive sales
Instagram influencers have a lot of followers, which can be beneficial to your brand. Daniel Wellington, a brand selling basic quartz watches, sky-rocketted their sales with the help of Instagram influencers by sending them complimentary items asking to post a photo and review their items. According to the Medium, this approach created quite a buzz among Instagram users and this brand has become iconic among teenagers and young adults. This helped Daniel Wellington become the fastest-growing company in Europe with a whopping 4,694.98% growth rate over the last 3 years.
By following this strategy, you can take advantage of huge audiences who follow Instagram influencers to promote your brand and increase sales.
Being a relatively new way of expressing yourself on social media, stories can be a very beneficial way for businesses to share some news with their audiences and drive sales. Hopefully, these tips will help you promote your brand and build a strong army of loyal followers!
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Lucy Benton is a specialist in digital marketing and content writing, and currently works at Assignment Helper. She focuses mostly on the worlds of technology, gadgets, and the Internet. If you’re interested in working with Lucy, you can find her on Twitter.