The digital world has evolved into a content monster. The rate at which new content is posted is ever increasing, and there doesn’t seem to be an insight very soon. Blogging has already taken the world by storm. In 2016, WordPress-powered blogs were putting out an amazing 2.14, according to a Torque Mag survey. This wasn’t counting sites which forbid WordPress tracking, The crazy thing about that number is that people find that needle in the digital haystack when they do their searches.
The main question that needs to be answered, however, is how to generate content that will guide the traffic to your site. Are there content types that can encourage people to engage with it and possibly share? It would be worth your while to invest in engaging content seeing that everything on the net is driven by content. Every page and every download is driven by the content that it provides.
Although the internet is flooded with new content every day, people still manage to find favorites and return to the places where they found appealing content. Here are a couple of content types that you can add to your social media networks to boost social media engagement :
The first content type that comes to mind when you want to encourage engagement is interactive content. The stats don’t lie. Interactive content beats static content hands down. It generates 4-5 times more page views than static content and what better place to showcase your new interactive content than on your social media platform.
Companies like Viraltag are excellent managers of visual content. They do all the sorting and planning for you. All you need to do is get the interactive content, and they make sure that it is posted at strategic times. They also mix things up for you and change the content and layout according to the social media platform that you use.
When people interact with the content, they are sure to spread the love and encourage their contacts to do the same. One case study, published by Smart Insights, found that, within interactive content added, the CTR for an average Facebook ad is 25% higher than this time last year.
In addition to this, the average CTR in Facebook ads is the highest for legal and real estate matters, with nothing coming even close. This is because of interactive content that goes very well with these more complex areas.
The three main types of interactive content that you can post on your social media network are quizzes, surveys, and infographics.
For instance, the YouTube channel, The Infographics Show, started the trend of creating interactive educational videos. Their success comes from the fact that their viewers can see graphics form of information.
Each one of these types of content has their own appeal, and you would do good to manage your content so as not to overdo the one and neglect the other. It’s one thing to worry about getting the correct content to post, but it is an entirely different game to make sure that everything is posted at the right time.
Memes have been gaining ground and rightly so. They are light funny and can often lead to chain searches of the same type of meme. People spend more time on their mobile devices than ever before and often. They only have time for a quick view of something.
In total, the average person spends close to 100 minutes a day on social media channels. However, this time is extremely fragmented and a user often only has a couple of minutes at a time available for browsing.
Memes are great in the sense that they don’t take up too much time to read. They provide the reader with a quick dose of comedy and more importantly, they encourage sharing. Memes target the cultural references of the present, and people relate the characters as well as the situations that they depict. It’s hard to resist a good meme, especially when it is relevant to your situation.
To generate successful memes, marketers need to stay abreast with current pop-culture. No one exemplifies this better than Worldstar. This famous website started off by uploading funny videos, but they’ve managed to find immense success by uploading regular memes concerning current events, acting is a news outlet of some sorts.
Memes that were funny last year will not necessarily be as effective as ones that are created now. The most difficult task marketers face with regards to memes is to strike a balance between relevance and humor. For the rest, you don’t need a degree in graphic design to make a meme. Intelligent tools like Quick Meme and Meme Generator are just the tools you need to make powerful memes.
These quotes almost fall into the same category as memes, but they take a more serious tone. There aren’t many people out there who would glance over a good pick me upper, and as with memes, they don’t have to be inspirational essays. They merely have to share a powerful sentence. That is all that’s needed to hook a viewer onto your page and have them scroll around for more motivation.
Terry Palmer from UKBestEssays says: “The pen truly is mightier than the sword and if you are skilled at wielding it, you can sway the crowds.” Which is exactly what you can do with motivational quotes. People are attracted to what makes them feel good. If you scatter motivation all over your social media page, people will want to search it out.
What sets motivational quotes apart from memes is the fact that they are timeless. A word of wisdom today will mean just as much twenty years from now. You also don’t have to stick to a genre. If it picks you up, it will likely have the same effect on your viewers.
There literally is no end to what you can design with a quote. There are thousands of little proverbs spoken by scientists and rock stars alike. Combine it with relevant background, and you have the makings of a work of art. If you can work a word processor, you can get cracking right away. You will be spoiled for choice, and the only limit to what you can create is your own imagination.
A prominent industry example is, of course, Adidas. The German athletic apparel company etched themselves into the pages of history with their simple and concise motivational slogans on Instagram. It’s concise and down to the point.
Video content is by far one of the most popular types of content on social media platforms. They generate more traffic than any other type of media. Social video generates more than 1200% more shares than static images and text. It is a symptom of the age.
People are much more willing to watch a quick clip to learn something than to read a quick article. This is good news if you are a marketer because there is no shortage of content available for your use.
However, live streaming is becoming ever more popular. In our reality TV world, people are on the lookout for content that is authentic and real. Something that is unrehearsed and personal. Live streams provide this type of feeling, and more and more people are seeking these streams out. Live streams put a face behind a brand like never before. It isn’t like a celebrity endorsement which everyone knows is all about the money. Live streams give the viewer a chance to connect not only with a brand, but with an identity.
You can use the example of Exit Festival for the success of using live streaming. The Serbian music festival is amongst the best in the world, but they’ve become even more popular because they livestream all the performers – for free! Fans have gotten great behind the scenes content, despite not being present at the festivities.
Hosting live streams gives a person the chance to get behind the scenes and get a sneak peek into a company. The best feature of a live stream is that once it is over, the moment is gone. People have a growing fear of missing out and will carve out time in their day to join in on s stream for fear of missing any action.