by Gina Hall
At more than a century old, filmmaking is an ancient art compared to social media. In the last one hundred years, filmmakers have developed and honed storytelling techniques that have become de rigeur in the industry.
Social media managers trying to tell a story about their brands can learn a lot by paying attention to these masters. The medium is different but the art can be the same.
Here are three techniques all social media managers should study.
Filmmakers plan ahead and know in advance what shots they need. Storyboards are hand-drawn (and often now, computer-generated) animations that serve as a visual outline. …