Pinterest was an obvious choice for Petplan Insurance explains co-Founder Natasha Ashton in our most recent episode of The Visual Web.
After founding the pet insurance company she knew education would be a key marketing strategy and component to success. They began a magazine to share advice for pet owners.
Listen to the full interview as Natasha and Keith Guse, Social Media Manager at Petplan, explain how they brought their content marketing to Pinterest.
The last few years saw the growing recognition of the power of visual content in marketing. We know that sharing visuals earns more engagement, clickthroughs, and ultimately traffic and sales.
But the question remains for marketers and entrepreneurs – how do you demonstrate the ROI of social media.
This is the year when we move beyond vanity metrics and start to see a clearer connection between commerce and social.
We are seeing that link emerge through the growth of visual commerce.
What is visual commerce?
We define visual commerce as the process of using visuals to drive sales, shopping traffic, and …
Havi Goffan is the founder of Target Latino, an Hispanic Inbound Marketing agency. She has also been an advocate for Pinterest for marketing since the platform launched.
We were thrilled to be able to speak to Havi in the most recent episode of our podcast The Visual Web. Listen below.
In the conversation Havi shared how businesses should think about Pinterest when trying to reach a target audience, including specific examples for businesses reaching Hispanic Americans.
“For me pinterest was always a visual search engine and a true social commerce engine,” she said. This has created …
Viraltag today announced it has integrated its marketing platform with Pinterest’s Developers Platform. Viraltag’s marketing platform enables businesses to more easily find content to share and schedule to Pinterest, the visual bookmarking tool, along with Instagram, Tumblr, Facebook, Twitter, and LinkedIn.
“We have been big believers in the power of Pinterest as a marketing channel for businesses since the beginning. We built Viraltag to help businesses connect with more users on that platform,” said Sudheer Someshwara, CEO and Founder of Viraltag. “We’re excited to be able to offer our users more ways to build their brands on Pinterest.”
With Viraltag, Pinners …
What is a school to do with students who spend all day on social media? Join them, of course.
That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickly Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty.
In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, …
Visual marketing starts with understanding your visual style. What is your signature visual style?
In this episode of The Visual Web creative director and Instagram pro Crystal Schreiner tells us how brands can begin to find their visual voice.
“It takes some deep work to find the meaning behind your brand,” she told us. “Brands aren’t built on logos or products they’re built on emotions and human connections. Understanding which pictures trigger emotions in people’s minds will create the most value for your business.”
Listen to the full interview here.
Crystal got her start on Instagram at New York Fashion Week. Today with over 33,000 …
Pinterest is fast becoming one of the best marketing channels for anyone trying to sell something. That includes real estate.
Pinterest users are more likely to be in a shopping mindset when they are on the platform and tend to have a higher income on average than the typical online consumer.
This has created a big opportunity for realtors looking to acquire new customers and build their brand in a region. Viraltag invited Pinterest consultant Anna Vanlandingham to share her strategies to use the social bookmarking site to achieve real results for real estate businesses.
Watch a full recording of the webinar here.
In the …
For those of us trying to build a brand on Pinterest, the idea of accumulating a lot of followers can seem like a fantasy many days. But Paula Coop McCrory is here to tell you it’s possible. She did it. A former teacher and artist who began spending time on Pinterest initially as a diversion from her new life of motherhood, Paula now counts more than 4.4 million followers on Pinterest.
Building up a significant following is possible, she told Viraltag in episode three of The Visual Web podcast. The key, she said, is being true to yourself or your brand and giving …
Instagram is not only a place for pictures of your morning coffee and new haircut, it’s a powerful channel for businesses looking to attract new customers.
Instagram expert and consultant Jenn Herman knows how to do it. She helps consumer brands, news organizations, and B2B businesses create and implement marketing strategies for Instagram.
In our second episode of our new podcast, The Visual Web, we spoke with Jenn Herman about how businesses can get started and be successful marketing on Instagram. She also shared some of her best tips on optimizing photos, improving your caption writing, and how to use the right hashtags.
Listen the the …
We have been building tools for brands on the visual web for two years now. We’ve learned a lot about what works and what doesn’t. The biggest lessons have come from the amazing entrepreneurs and social media managers leading the way.
Those conversations sparked this podcast.
In the coming months we’ll talk to people building powerful brands on Instagram, Tumblr, and Pinterest about how they found their voice, their engagement strategy, and how building a presence on the visual web changed their business. Listen for inspiration, strategic advice, and quick tips and hacks you can implement today to grow your business …
Earlier this month Viraltag teamed up with SuperTasker, a platform for outsourcing and managing digital tasks, for a webinar on growth. We shared time saving strategies to help small businesses grow their brands by making the best use of content. With the right strategies, creating and reusing content can be the most efficient way to quickly meet your marketing and growth goals.
If you missed the webinar, you can watch a recap below.
We also shared the deck from the webinar in a slideshare.
We mentioned a lot of tools and tricks during the webinar that you can use to create, curate, and …
If you are starting to take Instagram more seriously, you’re not alone. More brands are spending more time on Instagram and seeing better results than nearly anywhere else on the web.
Not surprisingly, many services have popped up to help you better manage your presence there. If you’re looking for support, here are five tools to try out and how they stack up.
Scheduling: Sprout Social does not offer Instagram scheduling.
Engagement: Limited engagement directly on Instagram. Respond to comments posted to your Instagram features directly from your Sprout Social dashboard.
Image Creation: Sprout Social does not offer image creation tools.
Image Optimization: Sprout Social does not …