by Lucy Benton
If you aren’t already using Instagram for your business, consider doing it as soon as possible. Having an Instagram account for your brand is the latest trend in modern-day marketing. By the end of the last year, Instagram already had 800 million users and 25 million active business accounts.
The format of telling stories first appeared on social media on Snapchat, and after some time was picked up by Instagram. These stories disappear after 24 hours, making this format a ‘real-time’ medium.
According to Statista, Instagram has 400 million daily active Stories users. The popularity of posting stories on Instagram …