A strong social media presence is not just an option, but a necessity for brands nowadays. According to the latest report by CoSchedule, 2/3rds of all Americans use social media, with 88% of businesses being active on various social networks. The same report states that customers spend 20-40% more money on brands who engage with them on social media.
While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation.
Why should your business be on social media?
Considering that 90% of …