If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Maxwell Christen, a freelance social media consultant based in Salt Lake City, Utah.
Maxwell Christen helps clients ranging from a jewelry company to a car dealership to advocacy groups tell their stories.
But as different as his clients are, he tells Viraltag there are definitely some constants when it comes to creating social media success.
“The visual part of it is the biggest part for me,” Maxwell said. From his analytics, he reported that posts with photos …
Some people start buying (and nibbling) Halloween candy early. But we start scouting early for the sweetest Halloween social media ideas. In this roundup, you’ll find Halloween campaigns that are making their mark, as well as some spookily spectacular social hits from years past. You can use these ideas to scare up your own social media successes this Halloween, or let them inspire your holiday season social media campaigns. Let’s learn some tricks of the trade — it’s our treat.
HarlowandSage + Albertsons & Safeway: #HairyNScary
Sure, we may never find ourselves on the front row of a fashion show making small talk with Beyonce or Anna Wintour. But thanks to social media, we can see all the styles from the runways of New York, London, Milan, and Paris almost as soon as those front-row VIPs do. But social media channels, especially Instagram, are not just making Fashion Week shows more widely seen. They’re also changing the nature of the shows themselves. According to Vogue, “the shows are less and less an insular, insiders-only experience.” With that in mind, we’re rounding up the …
Colleges and universities get ranked for academic and athletic excellence. But I wanted to find the schools that earn high honors for their use of Pinterest. It wasn’t easy — based on what I saw, lots of colleges and universities aren’t yet tapping the power of this social network to tell the world about what makes them special. But checking out the ones that do maximize their potential yields lots of Pinterest ideas, both for other schools and for businesses. I’ve broken those lessons down into five easy courses. Ready to go back to school? (There are no pop quizzes …
The 67th Primetime Emmy Awards happen on Sunday, Sept. 20. Nominees will be honored in categories from acting to writing to sound mixing, but we also wanted to give some love to the shows and stars who use social media to keep us watching— and talking about — them. Here are five ideas to borrow from some of TV’s top stars in social media marketing.
1. Go behind the scenes.
Somehow, between executive producing, writing for, and starring in “The Mindy Project,” creator Mindy Kaling still has time to make her social media followers feel …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today we meet Tauni Everett, a social media consultant for the crafting giant American Crafts.
Talk about inspiring settings!
When Tauni Everett is Pinning for American Crafts, she’s usually in the office/crafting studio at her home in Salt Lake City, Utah.
Once a week, though, Tauni will drive 45 minutes south to American Crafts headquarters in Orem, where she’ll talk strategy with the social media team she helps manage.
American Crafts is one of the biggest craft manufacturers and suppliers …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Houston-based Stephanie Manley, who shares recipes that taste just like your favorite restaurant dishes on CopyKat.com.
Stephanie Manley has been sharing recipes online since the mid-’90s.
Maintaining that kind of Internet longevity means being adaptable and receptive to new tools.
“I think you have to be,” Stephanie said. “You absolutely have to adapt, or you’ll get pushed by the wayside. You need to be wherever is relevant.”
That’s why Stephanie got involved in Pinterest early in …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. …
If your business is trying to reach teens, Instagram is where to find them. In a survey of teens this summer, 32 percent named Instagram as the most important social network.
I’ve gotten a firsthand glimpse of what teens enjoy on their go-to social network through my volunteer gig for the Texas Teen Book Festival. Held each fall in Austin, Texas, the festival brings beloved YA (young adult) authors like Jenny Han and Suzanne Young to town and draws flocks of teen (and grown-up!) fans to see them.
One of the ways I help out is posting to the festival’s …