Too often, marketers and marketing strategists speak of social media in too nebulous terms. The different platforms all draw different audiences and require a content strategy that targets our ideal avatar on that platform. This is true whether you are selling business consulting services, time management training services, or any other type of service, online or off.
Your ideal buyer displays different behaviors and interacts with content differently on all the various social platforms. This is why we want to spend some time today talking about just one specific platform: Instagram.
What are the special considerations you need to make …
by Mary Whitman
Visuals are the power force of your content marketing campaign. You know it, and you use them pretty often whenever you promote articles, products, and services.
The problem is: it can get quite pricey for you to create strong visuals for each piece of content. That would mean hiring a professional graphic designer or photographer, or purchasing photographs online.
This is where free stock photos come in handy. Yes; they can look cheesy when you opt for the most obvious and most common pick. When you choose carefully, however, free stock photos can pretty cool. You can modify them, so you’ll add …
We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be.
However, social media is constantly changing and it’s hard if you’re a social media marketing manager to understand how social media is changing the game. We’re going to break down the top eight social media marketing trends of 2018 that are completely changing how we look at social media.
1. Augmented Reality
Augmented reality is already being implemented in small ways, but it’s leaving a …
by Hinu Jain
Tired of guessing which hashtags for your social posts actually are getting engagement? Ready to stop manually testing hashtags in Instagram search to see if they’re banned? You can now get easy-add hashtag suggestions for your Instagram photos, Tweets, Pinterest image uploads. RiteTag is a lightweight but powerful hashtag solution that rides right inside Viraltag’s Scheduler, Custom Scheduler and also in the Viraltag browser extension!
RiteTag’s hashtag suggestions are not only topic-relevant, but they are only suggested if they are currently getting engagement. They are color-graded to show which are:
Best for Instagram (rainbow)
Best for current engagement (green)
Best for …
It’s easy to understand why visual content is such a success in the online world. “A picture is worth a thousand words” is not just a random saying. There’s a lot of truth behind it. The human brain is faster and more effective at processing visual information. When processing text, the brain has to put in much more effort, which is exactly why the online audience doesn’t have an impressive attention span in terms of reading …
by Gloria Kopp
We spend so much time focused on creating attractive visuals for our blog posts, that we tend to overlook certain details; Details like the Title, Description, Alt-text and Captions that go alongside the images. It may look like a simple caption or a default name like ‘DXD00001’ to photos is fine, but this is far from the truth. Here’s a complete guide on why these details are important and how including them will go a long way in blogging success.
What Semantic information do I add to my images?
Once you’ve added and image into your blog, you’ll see a number of attributes :
Have you ever had an idea that sounds great on paper, but turns out to be a nightmare in practice?
30 click-to-tweet gifs to make my next post more shareable. It couldn’t be that hard. There are obscure twitter bots set to spew out randomly generated images for crying out loud – you just record something, stick it on a loop, put text over it, and boom, a quick and brilliant marketing resource generated for the post. Job done.
That wasn’t what happened.
I struggled with the first gif for hours, looking up endless guides and how-tos to …
With billions of shares passing through the social platforms each day, it is getting harder to stand out on social media. Back in the day when Facebook, Twitter and LinkedIn were just getting started you could succeed by just publishing great content.
Now there is so much noise that you have to have something extra just to get someone’s attention.
That’s why I think it’s so important that creators focus on making their social media visuals world class. It’s that extra little thing that can make your share stand out like a beacon.
You’ve already created amazing content, don’t let it …
We’ve had a flood of requests come in for a Viraltag Mobile app, and we’re psyched to tell you it’s finally here! With Viraltag’s new iOS app, you can schedule to social media directly from your phone. It supports posting to Facebook, Twitter, Instagram, Pinterest, LinkedIn and Tumblr.
This makes it easy for you to stay on top of your social media game – whether you’re traveling, stuck in traffic or don’t have access to your laptop, you can use our app to maintain a constant online presence.
Click here to download the app from Appstore. Users who already …
Even if you’re not a graphic designer, you can quickly and easily create attractive marketing-driven infographics for your website and social media feeds.
You’ve seen the beautiful, informative explainer graphics that have popped up all over the Web in the last few years. These “infographics” visually explain topics that may be too cumbersome or complicated to spell out in long-form text. They illustrate topics using charts, graphs, images and short bits of text to clearly communicate a message or explain a subject.
According to inbound marketing company Hubspot, Studies have shown that human brains process visual information faster …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …