In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to be more profitable.
More than a hundred years later, the magazine is still in circulation, reaching 1.5 million readers in 40 countries. It was instrumental in the growth of Deere & Company founded by John Deere. This is one of the earliest examples of content marketing, at a time when the concept did not even exist.
Content Marketing has come a long way since then.
But there is one problem. Just like any marketing channel, as more and more marketers starts using it, content marketing will …