What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Maxwell Christen, a freelance social media consultant based in Salt Lake City, Utah.
Maxwell Christen helps clients ranging from a jewelry company to a car dealership to advocacy groups tell their stories.
But as different as his clients are, he tells Viraltag there are definitely some constants when it comes to creating social media success.
“The visual part of it is the biggest part for me,” Maxwell said. From his analytics, he reported that posts with photos …
Are visuals a part of your social media strategy? Would you like some tips to create better social media images?
After realizing that visuals drive the highest engagement on social media, more and more marketers and businesses are focusing on creating quality visual content. According to Social Media Examiner’s, 2015 Social Media Marketing Industry Report, 71% of marketers use visual assets in their social media marketing. The report also found that 73% of marketers plan to use more images in 2015.
Do you know what this means?
There is a massive amount of competition (for images) on social media. The …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Earlier this month Viraltag teamed up with SuperTasker, a platform for outsourcing and managing digital tasks, for a webinar on growth. We shared time saving strategies to help small businesses grow their brands by making the best use of content. With the right strategies, creating and reusing content can be the most efficient way to quickly meet your marketing and growth goals.
If you missed the webinar, you can watch a recap below.
We also shared the deck from the webinar in a slideshare.
We mentioned a lot of tools and tricks during the webinar that you can use to create, curate, and …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. One …
by Gina Hall
At more than a century old, filmmaking is an ancient art compared to social media. In the last one hundred years, filmmakers have developed and honed storytelling techniques that have become de rigeur in the industry.
Social media managers trying to tell a story about their brands can learn a lot by paying attention to these masters. The medium is different but the art can be the same.
Here are three techniques all social media managers should study.
Filmmakers plan ahead and know in advance what shots they need. Storyboards are hand-drawn (and often now, computer-generated) animations that serve as a visual outline. …
Are you using images to build your social media presence? Would you like to create highly shareable Facebook images?
It’s true Tumblr, Instagram, and Pinterest are the fastest growing social networks. But the number of active users on Facebook (1.9 Billion) still dwarfs the number of active users on any of these other networks. Facebook is the only network that has surpassed a billion users. So yes, it’s important to build your presence on other social media networks, but you can’t afford to ignore Facebook if you want to connect …
If you’re a busy staff member or volunteer for a nonprofit organization, running a Pinterest account might seem like just one more thing to do. But this fast-growing visual social network can be a powerful tool for spreading your message.
The visual content that Pinterest highlights is the wave of the future in social media. And it tells your story and creates emotional connections in a way that words alone cannot. Your Pins also have a longer life than your posts on other social networks — that’s a big deal when you have limited time or staffing …
I’m getting ready to attend my first ever BlogHer Conference – #BlogHer15: Experts Among Us from July 16-18. With so much incredible content packed into two days, I’m wondering how I will be able to retain all that I see and hear. Not to mention the insights that will come out of meeting hundreds of experienced and inspiring female bloggers.
To prepare, I looked to the experts (and internet) for some tips. My guess is I’m not alone in this worry. So for all of you preparing to attend #BlogHer15, or perhaps heading to another conference, here is a plan …
Parents on social media are the best.
I succeeded in convincing my dad to join Twitter a few years ago. A week after he signed up he sent out his first Tweet: “Tiger Woods”. He hadn’t learned the difference between the search and compose boxes yet.
(Sorry Dad, that story was too good to keep to myself. Happy Father’s Day!)
For those of you who haven’t had the joy yet of getting Dad on social media, we have some advice. Your dad may be surprised to learn how much he has to gain from getting on Twitter, Facebook, Instagram or Pinterest. It’s good for more than …
Making compelling visual content to fill your social media accounts no longer requires hiring a photographer or graphic designer. Save your time and financial resources for something else. We’ve put together a list of 33 tools you can use to create unique visual content for free today. Check out this slideshare for content ideas and resources.
Now you can see visual content can be so much more than photos. Use these tools to get started making mockups of your upcoming apps, memes and gifs, and even videos. Let us know what new visuals you’re able to create.
Did we …
We’ve had a hunch (a pretty good one) that visual content was on the rise for a while. This week, we got more proof. Mary Meeker released her annual Internet Trends report this week. A partner at the VC firm Kleiner Perkins Caufield & Byers, and former Wall Street analyst, Meeker has been publishing her look at what is emerging and declining in tech for the last 20 years. The tech world eagerly awaits her report every year and lately the social marketing world has been doing the same.
The biggest news from the report in our world is how much visual content is being …