We all love visual content. In fact, we love it so much that startups like Pinterest, Snapchat, Whatsapp & Instagram have reached billion dollar valuations faster than any other business in a whole man kind.
All of the above startups have one thing common: visual content. Each one is full of users who are sucker for visual content.
This wave has brought a great opportunity for content marketers and social media marketers to increase the reach of the content they create by creating relevant visual content. This was the reason we rolled up our sleeves and published popular posts: Continue Reading
Last week, we published Marketer’s toolbox for creating amazing visual content, featuring 33 apps to easily create visual content like a graphic for a blog post, infographics, memes, gifs and videos. The post has been a massive hit with more than 8k reads in the last 7 seven days.
You might ask: has such visual content been effective for businesses? and to what extent?
So, we decided to search for some proven examples of how businesses really used visual content. In this post, we have tried to feature some businesses who have used different forms of visual content effectively. Hope …
In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to be more profitable.
More than a hundred years later, the magazine is still in circulation, reaching 1.5 million readers in 40 countries. It was instrumental in the growth of Deere & Company founded by John Deere. This is one of the earliest examples of content marketing, at a time when the concept did not even exist.
Content Marketing has come a long way since then.
But there is one problem. Just like any marketing channel, as more and more marketers starts using it, content marketing will …