If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
What is a school to do with students who spend all day on social media? Join them, of course.
That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickly Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty.
In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Maxwell Christen, a freelance social media consultant based in Salt Lake City, Utah.
Maxwell Christen helps clients ranging from a jewelry company to a car dealership to advocacy groups tell their stories.
But as different as his clients are, he tells Viraltag there are definitely some constants when it comes to creating social media success.
“The visual part of it is the biggest part for me,” Maxwell said. From his analytics, he reported that posts with photos …
Are visuals a part of your social media strategy? Would you like some tips to create better social media images?
After realizing that visuals drive the highest engagement on social media, more and more marketers and businesses are focusing on creating quality visual content. According to Social Media Examiner’s, 2015 Social Media Marketing Industry Report, 71% of marketers use visual assets in their social media marketing. The report also found that 73% of marketers plan to use more images in 2015.
Do you know what this means?
There is a massive amount of competition (for images) on social media. The …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. One …
We were honored to be joined by an amazing founder friend of ours for a webinar this week. Tara McNulty is the founder of Shoot, an awesome contact sharing mobile app that is so much more efficient than carrying around a pack of business cards (which, as she shared in the presentation, often get thrown away).
Tara shared her experience trying to build a brand from scratch and acquire first time users for her app, all while working with a limited budget and limited time. Anyone running a business on their own, or with a small team, will find her time saving tips and …
Are you using images to build your social media presence? Would you like to create highly shareable Facebook images?
It’s true Tumblr, Instagram, and Pinterest are the fastest growing social networks. But the number of active users on Facebook (1.9 Billion) still dwarfs the number of active users on any of these other networks. Facebook is the only network that has surpassed a billion users. So yes, it’s important to build your presence on other social media networks, but you can’t afford to ignore Facebook if you want to connect …
I’m back from an inspiring and information packed few days at #BlogHer15. The annual conference from She Knows Media featured speeches and workshops led by women who have succeeded in bringing their voice to the masses using online tools.
I spent the few days with my notebook open, writing down everything I learned about which tactics and tools lead to the best results. I heard new tips for success on the old networks Facebook and Twitter, learned how to stop playing around on Instagram and Pinterest and actually use them to grow your business, and got an overview for getting started on new platforms Snapchat, Meerkat, and Periscope.
True to the theme …
It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online.
But what if you are creating an event offline? Can social media help you drive face-to-face engagement as well? Absolutely.
Whether you’re planning an in-store concert, an author talk, or a huge end-of-season sale, social media is one of the most effective and affordable ways to get the word out. Keep in mind, your customers’ Facebook and Twitter feeds are already packed with …
To be successful on social media, you have to know your audience.
Imagine you were giving a speech. What if you walked into a room with no idea who was there? What if you didn’t know what the event was even about or why people had showed up? You might kill it, or you might bomb. There would be no way to tell.
Unless you’re looking for that kind of social experiment, you’d probably prefer to come into the room with a little more information and insight that would help you prepare.
Your message for this hypothetical speech would likely get across better if you …