A strong social media presence is not just an option, but a necessity for brands nowadays. According to the latest report by CoSchedule, 2/3rds of all Americans use social media, with 88% of businesses being active on various social networks. The same report states that customers spend 20-40% more money on brands who engage with them on social media.
While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation.
Why should your business be on social media?
Considering that 90% of …
by Sahil Kakkar
Social channels offer a platform for your business where you can not only share content but also interact with your audience, know more about them and analyze if your efforts are translating into actual results. At a time when a majority of your audience is active on social platforms, it makes sense to hard code social media marketing into your marketing strategy; Your social strategy plays a key role in shaping your online presence.
But creating social media engagement can be tricky. How do you make sure your brand gets the awareness it needs? Amidst the immense social competition, how do you …
by Tim Brown
Social media is an excellent way to build up an audience and to be in constant contact with your customers, but one common complaint is that it’s difficult to get your followers to make purchases. In fact, the majority of this problem sources from the fact that most social media marketers are aren’t too great at using calls to action which prompt people to take action. Let’s take a look at what Call to Actions (CTA’s) are and why they are absolutely essential on Social while marketing on Social Media.
What are Call to Actions?
A ‘call to action’ is …
With billions of shares passing through the social platforms each day, it is getting harder to stand out on social media. Back in the day when Facebook, Twitter and LinkedIn were just getting started you could succeed by just publishing great content.
Now there is so much noise that you have to have something extra just to get someone’s attention.
That’s why I think it’s so important that creators focus on making their social media visuals world class. It’s that extra little thing that can make your share stand out like a beacon.
You’ve already created amazing content, don’t let it …
We’ve had a flood of requests come in for a Viraltag Mobile app, and we’re psyched to tell you it’s finally here! With Viraltag’s new iOS app, you can schedule to social media directly from your phone. It supports posting to Facebook, Twitter, Instagram, Pinterest, LinkedIn and Tumblr.
This makes it easy for you to stay on top of your social media game – whether you’re traveling, stuck in traffic or don’t have access to your laptop, you can use our app to maintain a constant online presence.
Click here to download the app from Appstore. Users who already …
If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
What is a school to do with students who spend all day on social media? Join them, of course.
That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickly Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty.
In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Maxwell Christen, a freelance social media consultant based in Salt Lake City, Utah.
Maxwell Christen helps clients ranging from a jewelry company to a car dealership to advocacy groups tell their stories.
But as different as his clients are, he tells Viraltag there are definitely some constants when it comes to creating social media success.
“The visual part of it is the biggest part for me,” Maxwell said. From his analytics, he reported that posts with photos …
by Mitt Ray
Are visuals a part of your social media strategy? Would you like some tips to create better social media images?
After realizing that visuals drive the highest engagement on social media, more and more marketers and businesses are focusing on creating quality visual content. According to Social Media Examiner’s, 2015 Social Media Marketing Industry Report, 71% of marketers use visual assets in their social media marketing. The report also found that 73% of marketers plan to use more images in 2015.
Do you know what this means?
There is a massive amount of competition (for images) on social media. The …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. One …