Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. One …
We were honored to be joined by an amazing founder friend of ours for a webinar this week. Tara McNulty is the founder of Shoot, an awesome contact sharing mobile app that is so much more efficient than carrying around a pack of business cards (which, as she shared in the presentation, often get thrown away).
Tara shared her experience trying to build a brand from scratch and acquire first time users for her app, all while working with a limited budget and limited time. Anyone running a business on their own, or with a small team, will find her time saving tips and …
by Mitt Ray
Are you using images to build your social media presence? Would you like to create highly shareable Facebook images?
It’s true Tumblr, Instagram, and Pinterest are the fastest growing social networks. But the number of active users on Facebook (1.9 Billion) still dwarfs the number of active users on any of these other networks. Facebook is the only network that has surpassed a billion users. So yes, it’s important to build your presence on other social media networks, but you can’t afford to ignore Facebook if you want to connect …
I’m back from an inspiring and information packed few days at #BlogHer15. The annual conference from She Knows Media featured speeches and workshops led by women who have succeeded in bringing their voice to the masses using online tools.
I spent the few days with my notebook open, writing down everything I learned about which tactics and tools lead to the best results. I heard new tips for success on the old networks Facebook and Twitter, learned how to stop playing around on Instagram and Pinterest and actually use them to grow your business, and got an overview for getting started on new platforms Snapchat, Meerkat, and Periscope.
True to the theme …
It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online.
But what if you are creating an event offline? Can social media help you drive face-to-face engagement as well? Absolutely.
Whether you’re planning an in-store concert, an author talk, or a huge end-of-season sale, social media is one of the most effective and affordable ways to get the word out. Keep in mind, your customers’ Facebook and Twitter feeds are already packed with …
To be successful on social media, you have to know your audience.
Imagine you were giving a speech. What if you walked into a room with no idea who was there? What if you didn’t know what the event was even about or why people had showed up? You might kill it, or you might bomb. There would be no way to tell.
Unless you’re looking for that kind of social experiment, you’d probably prefer to come into the room with a little more information and insight that would help you prepare.
Your message for this hypothetical speech would likely get across better if you …
“The great thing about fashion is that it always looks forward.” – Oscar de la Renta
Fashion is an ever evolving thing. Fashion is always looking forward and the same is expected from the ones who write about it and celebrate it. We’re talking about you: a fashion blogger. But being a fashion blogger is a tricky job. Everyone has a different tastes, which makes it even more difficult to build followers for your fashion blog. Building audiences in social media is critical for any fashion blog.
That’s why we’ve created this extensive guide just for fashion bloggers. We hope this helps you to increase your followers on …
This October, I was hired as a consultant to look after the content marketing efforts of Viraltag. I published my first post: 33 apps for creating stunning visual content
And then it was time to promote it. First 3 days I promoted it on Twitter, Facebook and Linkedin. The performance was dismal. 150 odd reads in first 3 days. Even the places I expected would bring some traffic didn’t fare well. I was worried. After all my job was at stake.
I had made a list of places to promote the post. So, after trying out the promising places …