Too often, marketers and marketing strategists speak of social media in too nebulous terms. The different platforms all draw different audiences and require a content strategy that targets our ideal avatar on that platform. This is true whether you are selling business consulting services, time management training services, or any other type of service, online or off.
Your ideal buyer displays different behaviors and interacts with content differently on all the various social platforms. This is why we want to spend some time today talking about just one specific platform: Instagram.
What are the special considerations you need to make …
by Hinu Jain
Tired of guessing which hashtags for your social posts actually are getting engagement? Ready to stop manually testing hashtags in Instagram search to see if they’re banned? You can now get easy-add hashtag suggestions for your Instagram photos, Tweets, Pinterest image uploads. RiteTag is a lightweight but powerful hashtag solution that rides right inside Viraltag’s Scheduler, Custom Scheduler and also in the Viraltag browser extension!
RiteTag’s hashtag suggestions are not only topic-relevant, but they are only suggested if they are currently getting engagement. They are color-graded to show which are:
Best for Instagram (rainbow)
Best for current engagement (green)
Best for …
by Sahil Kakkar
Social channels offer a platform for your business where you can not only share content but also interact with your audience, know more about them and analyze if your efforts are translating into actual results. At a time when a majority of your audience is active on social platforms, it makes sense to hard code social media marketing into your marketing strategy; Your social strategy plays a key role in shaping your online presence.
But creating social media engagement can be tricky. How do you make sure your brand gets the awareness it needs? Amidst the immense social competition, how do you …
by Mitt Ray
When most of us think of Instagram, the first thing that pops in our minds is photos. They are probably the most important component.
If you can share well shot photos and beautifully designed images you will of course grab the most attention and get likes. But what happens thereafter will depend on your caption. A well written caption will not only drive up engagement further but can increase traffic and sales too.
Therefore, to help you write excellent Instagram captions that get the results you want, I have written the below tips for you…
#1 Start by expanding on the …
by Tim Brown
Social media is an excellent way to build up an audience and to be in constant contact with your customers, but one common complaint is that it’s difficult to get your followers to make purchases. In fact, the majority of this problem sources from the fact that most social media marketers are aren’t too great at using calls to action which prompt people to take action. Let’s take a look at what Call to Actions (CTA’s) are and why they are absolutely essential on Social while marketing on Social Media.
What are Call to Actions?
A ‘call to action’ is …
With billions of shares passing through the social platforms each day, it is getting harder to stand out on social media. Back in the day when Facebook, Twitter and LinkedIn were just getting started you could succeed by just publishing great content.
Now there is so much noise that you have to have something extra just to get someone’s attention.
That’s why I think it’s so important that creators focus on making their social media visuals world class. It’s that extra little thing that can make your share stand out like a beacon.
You’ve already created amazing content, don’t let it …
We’ve had a flood of requests come in for a Viraltag Mobile app, and we’re psyched to tell you it’s finally here! With Viraltag’s new iOS app, you can schedule to social media directly from your phone. It supports posting to Facebook, Twitter, Instagram, Pinterest, LinkedIn and Tumblr.
This makes it easy for you to stay on top of your social media game – whether you’re traveling, stuck in traffic or don’t have access to your laptop, you can use our app to maintain a constant online presence.
Click here to download the app from Appstore. Users who already …
Studies have demonstrated that it takes less than two-tenths of a second for an online visitor to form an idea of you or your brand. Therefore, it’s extremely important to create and optimize your Instagram profile to increase the likelihood of gaining a potential new fan.
Lets take a look at the elements that make a perfect profile, with examples from brands on Instagram that follow best practices.
First things first, remember that a perfect profile is not about you, it is about your ideal customers. It has to appeal to them and it has to tell them …
If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
What is a school to do with students who spend all day on social media? Join them, of course.
That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickly Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty.
In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …
Visual marketing starts with understanding your visual style. What is your signature visual style?
In this episode of The Visual Web creative director and Instagram pro Crystal Schreiner tells us how brands can begin to find their visual voice.
“It takes some deep work to find the meaning behind your brand,” she told us. “Brands aren’t built on logos or products they’re built on emotions and human connections. Understanding which pictures trigger emotions in people’s minds will create the most value for your business.”
Listen to the full interview here.
Crystal got her start on Instagram at New York Fashion Week. Today with over 33,000 …