The 69th Emmy Awards happen on Sunday, Sept. 17. Nominees will be honored in categories from acting to writing to sound mixing, but we also wanted to give some love to the shows and stars who use social media to keep us watching— and talking about — them. Here are five ideas to borrow from some of TV’s top stars in social media marketing.
1. Go behind the scenes.
Somehow, between executive producing, writing for, and starring in “The Mindy Project,” creator Mindy Kaling still has time to make her social media followers feel like she’s …
We have been building tools for brands on the visual web for two years now. We’ve learned a lot about what works and what doesn’t. The biggest lessons have come from the amazing entrepreneurs and social media managers leading the way.
Those conversations sparked this podcast.
In the coming months we’ll talk to people building powerful brands on Instagram, Tumblr, and Pinterest about how they found their voice, their engagement strategy, and how building a presence on the visual web changed their business. Listen for inspiration, strategic advice, and quick tips and hacks you can implement today to grow your business …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. One …
Finally, Instagram is here on Viraltag! Beginning today, you can use Viraltag to schedule posts directly to Instagram. No more forgetting to post a photo when you know your audience is most likely to see it.
With 300 million users on Instagram, it is the fastest growing social network for adults in the U.S. You can’t afford not to take Instagram seriously. By serious we mean setting a content sharing and engagement strategy connected to your business goals, and executing on that strategy consistently.
The brands that are doing exactly that are already seeing a huge payoff. Posting on Instagram is …
If your business is trying to reach teens, Instagram is where to find them. In a survey of teens as of April 2017, 76 percent named Instagram as the most important social network.
I’ve gotten a firsthand glimpse of what teens enjoy on their go-to social network through my volunteer gig for the Texas Teen Book Festival. Held each fall in Austin, Texas, the festival brings beloved YA (young adult) authors like Jenny Han and Suzanne Young to town and draws flocks of teen (and grown-up!) fans to see them.
One of the ways I help out is posting to the …
It’s not easy to stand out in the competitive world of social media. Just because you have a solid idea and a phone with a built-in camera doesn’t mean you can grow your Instagram following accordingly.
So when it comes to building your brand, it’s important to learn from those who have done it well. Of the many fashion bloggers out there, Man Repeller’s Leandra Medine stands out with her witty comments, unique perspective and different fashion shots ranging from selfies, to street shots to product photos.
What first began in 2010 as a blog to beef up …
Compelling images are the star of the show on Instagram, but don’t overlook the attention-grabbing power of awesome captions.
A well-crafted caption draws your Instagram followers deeper into the story of your brand. It can be the difference between someone liking your photo and then just scrolling on and someone taking the time to visit your site to learn more about you. And because so many brands — even big ones — still overlook the power of captions, putting some extra effort to make yours special makes you instantly stand out.
The first Instagram account that made me realize the allure of great …
I’m back from an inspiring and information packed few days at #BlogHer15. The annual conference from She Knows Media featured speeches and workshops led by women who have succeeded in bringing their voice to the masses using online tools.
I spent the few days with my notebook open, writing down everything I learned about which tactics and tools lead to the best results. I heard new tips for success on the old networks Facebook and Twitter, learned how to stop playing around on Instagram and Pinterest and actually use them to grow your business, and got an overview for getting started on new platforms Snapchat, Meerkat, and Periscope.
True to the theme …
It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online.
But what if you are creating an event offline? Can social media help you drive face-to-face engagement as well? Absolutely.
Whether you’re planning an in-store concert, an author talk, or a huge end-of-season sale, social media is one of the most effective and affordable ways to get the word out. Keep in mind, your customers’ Facebook and Twitter feeds are already packed with …
Do you ever wonder why your photo on Instagram gets only 15 likes, when another brand posts the same photo and gets 1,000 likes?
Perhaps they used great hashtags to get discovered or already had a large following. But maybe their version of the same photo just looked better.
On Instagram your posts compete with the 70 million other photos shared every day. Making your photos stand out in that busy stream requires creativity.
A simple photo sharing app at its core, Instagram is all about engaging images. Adding a filter, an interesting texture, or a cool overlay can get you more …
Instagram’s Explore and Search option makes it easier to connect with other users and that’s great news for your business!
The Explore and Search features, showcase trending hashtags and make customized recommendations for accounts to follow. The search has options to search by top tags, people, or places. As Instagram explained in their blog, with search users “can now peer in at just about any location on earth.” Instagram CEO Kevin Systrom called the update “what we’ve been shooting for all along…It’s a real-time visual pulse for what is happening in the world.”
You can find the new features by …