Havi Goffan is the founder of Target Latino, an Hispanic Inbound Marketing agency. She has also been an advocate for Pinterest for marketing since the platform launched.
We were thrilled to be able to speak to Havi in the most recent episode of our podcast The Visual Web. Listen below.
In the conversation Havi shared how businesses should think about Pinterest when trying to reach a target audience, including specific examples for businesses reaching Hispanic Americans.
“For me pinterest was always a visual search engine and a true social commerce engine,” she said. This has created …
If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
What is a school to do with students who spend all day on social media? Join them, of course.
That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickly Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty.
In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …
Visual marketing starts with understanding your visual style. What is your signature visual style?
In this episode of The Visual Web creative director and Instagram pro Crystal Schreiner tells us how brands can begin to find their visual voice.
“It takes some deep work to find the meaning behind your brand,” she told us. “Brands aren’t built on logos or products they’re built on emotions and human connections. Understanding which pictures trigger emotions in people’s minds will create the most value for your business.”
Listen to the full interview here.
Crystal got her start on Instagram at New York Fashion Week. Today with over 33,000 …
by Mitt Ray
Would you like to boost your Pinterest presence? Would you like to get more repins on Pinterest?
If you want to focus on only one thing on Pinterest, it should be repins. Repins will get your pins more exposure. This exposure will lead to an increase in brand reach, your number of followers and overall sales.
Getting repins takes work. Today I have 8 things you can do right now to get more repins on Pinterest.
1. Contribute to group boards.
The easiest way to get more repins is by joining group boards and actively pining to them. By making use of …
Pinterest is fast becoming one of the best marketing channels for anyone trying to sell something. That includes real estate.
Pinterest users are more likely to be in a shopping mindset when they are on the platform and tend to have a higher income on average than the typical online consumer.
This has created a big opportunity for realtors looking to acquire new customers and build their brand in a region. Viraltag invited Pinterest consultant Anna Vanlandingham to share her strategies to use the social bookmarking site to achieve real results for real estate businesses.
Watch a full recording of the webinar here.
In the …
For those of us trying to build a brand on Pinterest, the idea of accumulating a lot of followers can seem like a fantasy many days. But Paula Coop McCrory is here to tell you it’s possible. She did it. A former teacher and artist who began spending time on Pinterest initially as a diversion from her new life of motherhood, Paula now counts more than 4.4 million followers on Pinterest.
Building up a significant following is possible, she told Viraltag in episode three of The Visual Web podcast. The key, she said, is being true to yourself or your brand and giving …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Maxwell Christen, a freelance social media consultant based in Salt Lake City, Utah.
Maxwell Christen helps clients ranging from a jewelry company to a car dealership to advocacy groups tell their stories.
But as different as his clients are, he tells Viraltag there are definitely some constants when it comes to creating social media success.
“The visual part of it is the biggest part for me,” Maxwell said. From his analytics, he reported that posts with photos …
Instagram is not only a place for pictures of your morning coffee and new haircut, it’s a powerful channel for businesses looking to attract new customers.
Instagram expert and consultant Jenn Herman knows how to do it. She helps consumer brands, news organizations, and B2B businesses create and implement marketing strategies for Instagram.
In our second episode of our new podcast, The Visual Web, we spoke with Jenn Herman about how businesses can get started and be successful marketing on Instagram. She also shared some of her best tips on optimizing photos, improving your caption writing, and how to use the right hashtags.
Listen the the …
Some people start buying (and nibbling) Halloween candy early. But we start scouting early for the sweetest Halloween social media ideas. In this roundup, you’ll find Halloween campaigns that are making their mark, as well as some spookily spectacular social hits from years past. You can use these ideas to scare up your own social media successes this Halloween, or let them inspire your holiday season social media campaigns. Let’s learn some tricks of the trade — it’s our treat.
HarlowandSage + Albertsons & Safeway: #HairyNScary
Sure, we may never find ourselves on the front row of a fashion show making small talk with Beyonce or Anna Wintour. But thanks to social media, we can see all the styles from the runways of New York, London, Milan, and Paris almost as soon as those front-row VIPs do. But social media channels, especially Instagram, are not just making Fashion Week shows more widely seen. They’re also changing the nature of the shows themselves. According to Vogue, “the shows are less and less an insular, insiders-only experience.” With that in mind, we’re rounding up the …