Instagram is not only a place for pictures of your morning coffee and new haircut, it’s a powerful channel for businesses looking to attract new customers.
Instagram expert and consultant Jenn Herman knows how to do it. She helps consumer brands, news organizations, and B2B businesses create and implement marketing strategies for Instagram.
In our second episode of our new podcast, The Visual Web, we spoke with Jenn Herman about how businesses can get started and be successful marketing on Instagram. She also shared some of her best tips on optimizing photos, improving your caption writing, and how to use the right hashtags.
Listen the the …
Some people start buying (and nibbling) Halloween candy early. But we start scouting early for the sweetest Halloween social media ideas. In this roundup, you’ll find Halloween campaigns that are making their mark, as well as some spookily spectacular social hits from years past. You can use these ideas to scare up your own social media successes this Halloween, or let them inspire your holiday season social media campaigns. Let’s learn some tricks of the trade — it’s our treat.
HarlowandSage + Albertsons & Safeway: #HairyNScary
Sure, we may never find ourselves on the front row of a fashion show making small talk with Beyonce or Anna Wintour. But thanks to social media, we can see all the styles from the runways of New York, London, Milan, and Paris almost as soon as those front-row VIPs do. But social media channels, especially Instagram, are not just making Fashion Week shows more widely seen. They’re also changing the nature of the shows themselves. According to Vogue, “the shows are less and less an insular, insiders-only experience.” With that in mind, we’re rounding up the …
by Mitt Ray
Are visuals a part of your social media strategy? Would you like some tips to create better social media images?
After realizing that visuals drive the highest engagement on social media, more and more marketers and businesses are focusing on creating quality visual content. According to Social Media Examiner’s, 2015 Social Media Marketing Industry Report, 71% of marketers use visual assets in their social media marketing. The report also found that 73% of marketers plan to use more images in 2015.
Do you know what this means?
There is a massive amount of competition (for images) on social media. The …
Colleges and universities get ranked for academic and athletic excellence. But I wanted to find the schools that earn high honors for their use of Pinterest. It wasn’t easy — based on what I saw, lots of colleges and universities aren’t yet tapping the power of this social network to tell the world about what makes them special. But checking out the ones that do maximize their potential yields lots of Pinterest ideas, both for other schools and for businesses. I’ve broken those lessons down into five easy courses. Ready to go back to school? (There are no pop quizzes …
The 69th Emmy Awards happen on Sunday, Sept. 17. Nominees will be honored in categories from acting to writing to sound mixing, but we also wanted to give some love to the shows and stars who use social media to keep us watching— and talking about — them. Here are five ideas to borrow from some of TV’s top stars in social media marketing.
1. Go behind the scenes.
Somehow, between executive producing, writing for, and starring in “The Mindy Project,” creator Mindy Kaling still has time to make her social media followers feel like she’s …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today we meet Tauni Everett, a social media consultant for the crafting giant American Crafts.
Talk about inspiring settings!
When Tauni Everett is Pinning for American Crafts, she’s usually in the office/crafting studio at her home in Salt Lake City, Utah.
Once a week, though, Tauni will drive 45 minutes south to American Crafts headquarters in Orem, where she’ll talk strategy with the social media team she helps manage.
American Crafts is one of the biggest craft manufacturers and suppliers …
We have been building tools for brands on the visual web for two years now. We’ve learned a lot about what works and what doesn’t. The biggest lessons have come from the amazing entrepreneurs and social media managers leading the way.
Those conversations sparked this podcast.
In the coming months we’ll talk to people building powerful brands on Instagram, Tumblr, and Pinterest about how they found their voice, their engagement strategy, and how building a presence on the visual web changed their business. Listen for inspiration, strategic advice, and quick tips and hacks you can implement today to grow your business …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Houston-based Stephanie Manley, who shares recipes that taste just like your favorite restaurant dishes on CopyKat.com.
Stephanie Manley has been sharing recipes online since the mid-’90s.
Maintaining that kind of Internet longevity means being adaptable and receptive to new tools.
“I think you have to be,” Stephanie said. “You absolutely have to adapt, or you’ll get pushed by the wayside. You need to be wherever is relevant.”
That’s why Stephanie got involved in Pinterest early in …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. One …
Finally, Instagram is here on Viraltag! Beginning today, you can use Viraltag to schedule posts directly to Instagram. No more forgetting to post a photo when you know your audience is most likely to see it.
With 300 million users on Instagram, it is the fastest growing social network for adults in the U.S. You can’t afford not to take Instagram seriously. By serious we mean setting a content sharing and engagement strategy connected to your business goals, and executing on that strategy consistently.
The brands that are doing exactly that are already seeing a huge payoff. Posting on Instagram is …