by Tim Brown
Social media is an excellent way to build up an audience and to be in constant contact with your customers, but one common complaint is that it’s difficult to get your followers to make purchases. In fact, the majority of this problem sources from the fact that most social media marketers are aren’t too great at using calls to action which prompt people to take action. Let’s take a look at what Call to Actions (CTA’s) are and why they are absolutely essential on Social while marketing on Social Media.
What are Call to Actions?
A ‘call to action’ is …
by Belle Balace
Most of us know Pinterest to be the go-to social media platform when you’re looking to ‘get the word out there’ or want pinners to notice your brand/product. But how does that actually work? Does it directly affect your SEO? Let’s take a look.
But First… My Love For Pinterest
As a person who’s always searching for helpful life hacks and outfit ideas, I can’t help but love and recommend Pinterest to every person I meet.
And as a growth specialist, I can’t stress enough how important Pinterest is if you want to increase brand awareness and website traffic. So far …
With billions of shares passing through the social platforms each day, it is getting harder to stand out on social media. Back in the day when Facebook, Twitter and LinkedIn were just getting started you could succeed by just publishing great content.
Now there is so much noise that you have to have something extra just to get someone’s attention.
That’s why I think it’s so important that creators focus on making their social media visuals world class. It’s that extra little thing that can make your share stand out like a beacon.
You’ve already created amazing content, don’t let it …
We’ve had a flood of requests come in for a Viraltag Mobile app, and we’re psyched to tell you it’s finally here! With Viraltag’s new iOS app, you can schedule to social media directly from your phone. It supports posting to Facebook, Twitter, Instagram, Pinterest, LinkedIn and Tumblr.
This makes it easy for you to stay on top of your social media game – whether you’re traveling, stuck in traffic or don’t have access to your laptop, you can use our app to maintain a constant online presence.
Click here to download the app from Appstore. Users who already …
Studies have demonstrated that it takes less than two-tenths of a second for an online visitor to form an idea of you or your brand. Therefore, it’s extremely important to create and optimize your Instagram profile to increase the likelihood of gaining a potential new fan.
Lets take a look at the elements that make a perfect profile, with examples from brands on Instagram that follow best practices.
First things first, remember that a perfect profile is not about you, it is about your ideal customers. It has to appeal to them and it has to tell them …
by Mitt Ray
Many people don’t know that there are over 420 million Tumblr users. That is more than the number of users on networks like Instagram, Twitter and Pinterest. Tumblr is also accumulating many new users as it continues to grow at a rapid pace. The active user base publishes over 59 million posts every day.
Pinterest was an obvious choice for Petplan Insurance explains co-Founder Natasha Ashton in our most recent episode of The Visual Web.
After founding the pet insurance company she knew education would be a key marketing strategy and component to success. They began a magazine to share advice for pet owners.
Listen to the full interview as Natasha and Keith Guse, Social Media Manager at Petplan, explain how they brought their content marketing to Pinterest.
Havi Goffan is the founder of Target Latino, an Hispanic Inbound Marketing agency. She has also been an advocate for Pinterest for marketing since the platform launched.
We were thrilled to be able to speak to Havi in the most recent episode of our podcast The Visual Web. Listen below.
In the conversation Havi shared how businesses should think about Pinterest when trying to reach a target audience, including specific examples for businesses reaching Hispanic Americans.
“For me pinterest was always a visual search engine and a true social commerce engine,” she said. This has created …
If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
What is a school to do with students who spend all day on social media? Join them, of course.
That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickly Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty.
In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …
Visual marketing starts with understanding your visual style. What is your signature visual style?
In this episode of The Visual Web creative director and Instagram pro Crystal Schreiner tells us how brands can begin to find their visual voice.
“It takes some deep work to find the meaning behind your brand,” she told us. “Brands aren’t built on logos or products they’re built on emotions and human connections. Understanding which pictures trigger emotions in people’s minds will create the most value for your business.”
Listen to the full interview here.
Crystal got her start on Instagram at New York Fashion Week. Today with over 33,000 …