If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Maxwell Christen, a freelance social media consultant based in Salt Lake City, Utah.
Maxwell Christen helps clients ranging from a jewelry company to a car dealership to advocacy groups tell their stories.
But as different as his clients are, he tells Viraltag there are definitely some constants when it comes to creating social media success.
“The visual part of it is the biggest part for me,” Maxwell said. From his analytics, he reported that posts with photos …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. …
We were honored to be joined by an amazing founder friend of ours for a webinar this week. Tara McNulty is the founder of Shoot, an awesome contact sharing mobile app that is so much more efficient than carrying around a pack of business cards (which, as she shared in the presentation, often get thrown away).
Tara shared her experience trying to build a brand from scratch and acquire first time users for her app, all while working with a limited budget and limited time. Anyone running a business on their own, or with a small team, will find her time saving tips and …
It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online.
But what if you are creating an event offline? Can social media help you drive face-to-face engagement as well? Absolutely.
Whether you’re planning an in-store concert, an author talk, or a huge end-of-season sale, social media is one of the most effective and affordable ways to get the word out. Keep in mind, your customers’ Facebook and Twitter feeds are already packed with ads, …
Parents on social media are the best.
I succeeded in convincing my dad to join Twitter a few years ago. A week after he signed up he sent out his first Tweet: “Tiger Woods”. He hadn’t learned the difference between the search and compose boxes yet.
(Sorry Dad, that story was too good to keep to myself. Happy Father’s Day!)
For those of you who haven’t had the joy yet of getting Dad on social media, we have some advice. Your dad may be surprised to learn how much he has to gain from getting on Twitter, Facebook, Instagram or Pinterest. It’s good for more than …
To be successful on social media, you have to know your audience.
Imagine you were giving a speech. What if you walked into a room with no idea who was there? What if you didn’t know what the event was even about or why people had showed up? You might kill it, or you might bomb. There would be no way to tell.
Unless you’re looking for that kind of social experiment, you’d probably prefer to come into the room with a little more information and insight that would help you prepare.
Your message for this hypothetical speech would likely get across better if you …
Google and Twitter are together again.
In separate blog posts today, Twitter and Google announced users will begin seeing Tweets at the top of their Google searches. Just on mobile (ios and android) to start, with a desktop rollout expected to follow.
Search for a person or a hashtag and relevant Tweets and Twitter accounts will appear at the top of your browser. Give it a try yourself, we did.
Here’s what happened when we searched for “Letterman” earlier today:
We’re especially excited about this change because of the potential implications for visual content. Not only do Twitter users now have a chance …
“The great thing about fashion is that it always looks forward.” – Oscar de la Renta
Fashion is an ever evolving thing. Fashion is always looking forward and the same is expected from the ones who write about it and celebrate it. We’re talking about you: a fashion blogger. But being a fashion blogger is a tricky job. Everyone has a different tastes, which makes it even more difficult to build followers for your fashion blog. Building audiences in social media is critical for any fashion blog.
That’s why we’ve created this extensive guide just for fashion bloggers. We hope this helps you to increase your followers on …
At Viraltag, we keep on experimenting with our content marketing efforts to make them even better. During this time, we were lucky to stumble upon some nice hacks. We wanted to share those hacks with you, hoping they would help you bloggers and marketers as well. So, we are starting a blog series ‘Grow your biz with Viraltag’.
Our first post of this series is rather a short one on how we massively increased Twitter shares by using Twitter’s Pinned tweet feature with an image attached to it.
What is Pinned Tweet
You basically pin one of your tweets to the top …