It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online.
But what if you are creating an event offline? Can social media help you drive face-to-face engagement as well? Absolutely.
Whether you’re planning an in-store concert, an author talk, or a huge end-of-season sale, social media is one of the most effective and affordable ways to get the word out. Keep in mind, your customers’ Facebook and Twitter feeds are already packed with …
Parents on social media are the best.
I succeeded in convincing my dad to join Twitter a few years ago. A week after he signed up he sent out his first Tweet: “Tiger Woods”. He hadn’t learned the difference between the search and compose boxes yet.
(Sorry Dad, that story was too good to keep to myself. Happy Father’s Day!)
For those of you who haven’t had the joy yet of getting Dad on social media, we have some advice. Your dad may be surprised to learn how much he has to gain from getting on Twitter, Facebook, Instagram or Pinterest. It’s good for more than …
To be successful on social media, you have to know your audience.
Imagine you were giving a speech. What if you walked into a room with no idea who was there? What if you didn’t know what the event was even about or why people had showed up? You might kill it, or you might bomb. There would be no way to tell.
Unless you’re looking for that kind of social experiment, you’d probably prefer to come into the room with a little more information and insight that would help you prepare.
Your message for this hypothetical speech would likely get across better if you …
Google and Twitter are together again.
In separate blog posts today, Twitter and Google announced users will begin seeing Tweets at the top of their Google searches. Just on mobile (ios and android) to start, with a desktop rollout expected to follow.
Search for a person or a hashtag and relevant Tweets and Twitter accounts will appear at the top of your browser. Give it a try yourself, we did.
Here’s what happened when we searched for “Letterman” earlier today:
We’re especially excited about this change because of the potential implications for visual content. Not only do Twitter users now have a chance …
“The great thing about fashion is that it always looks forward.” – Oscar de la Renta
Fashion is an ever evolving thing. Fashion is always looking forward and the same is expected from the ones who write about it and celebrate it. We’re talking about you: a fashion blogger. But being a fashion blogger is a tricky job. Everyone has a different tastes, which makes it even more difficult to build followers for your fashion blog. Building audiences in social media is critical for any fashion blog.
That’s why we’ve created this extensive guide just for fashion bloggers. We hope this helps you to increase your followers on …
At Viraltag, we keep on experimenting with our content marketing efforts to make them even better. During this time, we were lucky to stumble upon some nice hacks. We wanted to share those hacks with you, hoping they would help you bloggers and marketers as well. So, we are starting a blog series ‘Grow your biz with Viraltag’.
Our first post of this series is rather a short one on how we massively increased Twitter shares by using Twitter’s Pinned tweet feature with an image attached to it.
What is Pinned Tweet
You basically pin one of your tweets to the top …
This October, I was hired as a consultant to look after the content marketing efforts of Viraltag. I published my first post: 33 apps for creating stunning visual content
And then it was time to promote it. First 3 days I promoted it on Twitter, Facebook and Linkedin. The performance was dismal. 150 odd reads in first 3 days. Even the places I expected would bring some traffic didn’t fare well. I was worried. After all my job was at stake.
I had made a list of places to promote the post. So, after trying out the promising places …