by Brad Shorr
Social media can improve SEO in a number of ways. Before diving into it, let’s review what SEO is.
SEO is a group of activities involving both a company’s website and also other websites, that are done to improve the rankings of the company’s website pages on Google and other major search engines. The purpose of SEO is to drive as much organic (unpaid) search engine traffic to the website as as possible.
Many people wonder about how social media affects SEO. Are there things you can do on your social media accounts to help your website or blog …
Studies have demonstrated that it takes less than two-tenths of a second for an online visitor to form an idea of you or your brand. Therefore, it’s extremely important to create and optimize your Instagram profile to increase the likelihood of gaining a potential new fan.
Lets take a look at the elements that make a perfect profile, with examples from brands on Instagram that follow best practices.
First things first, remember that a perfect profile is not about you, it is about your ideal customers. It has to appeal to them and it has to tell them …
Ever faced a situation where you have long unmanageable links ruining the way your posts look? I’m pretty sure most of us have! With our recent integration with Rebrandly, you can now shorten your URLs, track them and customize them with Branded links as well.
With Rebrandly, you can transform long, unending links like http://blog.viraltag.com/2016/02/02/the-complete-guide-to-creating-infographics-for-non-designers/ into short and branded ones like http://www.viraltag.click/hocc. This lets you track the links you send out to social media as well, so you know how many clicks each post gets and what content is performing well.
Why should you shorten and customize …
It’s no secret that there has been a boom in Social media video content in the past few years. Marketers and Brands are relying heavily on videos to promote their content on social media and engage their followers. Videos are more easily remembered than plain text which is why it has become an integral part of every business’ marketing strategy.
59% of executives would rather watch a video than read text, and 4 times as many consumers would also rather watch a video about a product than read about it.
80% of users recall a video they watched …
Viraltag Circles is a community of people in a specific niche, helping each other grow. Circles help you collaborate with your friends and thousands of other Viraltag users. You can share and exchange content collectively and grow your reach!
Once you’ve created a Circle and have invited your peers to join the Circle, you can collectively add in content and share each other’s posts. Since the members of the Circle are people you have personally invited, you can create a repository of high quality posts by people you know and trust.
Why should you use Circles …
Viraltag is always looking for ways to automate your social media efforts and save considerable time. We understand you are busy and there are times when you may run out of new content to add to your posting schedule which compromises your posting frequency and affects social media engagement. In these situations, Viraltag will automatically picks your best performing post from your evergreen content library and posts it automatically. You will have ability to add any post to your Evergreen content library when scheduling or from your existing high-performing posts.
There are several reasons why you may …
by Mitt Ray
Many people don’t know that there are over 420 million Tumblr users. That is more than the number of users on networks like Instagram, Twitter and Pinterest. Tumblr is also accumulating many new users as it continues to grow at a rapid pace. The active user base publishes over 59 million posts every day.
Pinterest was an obvious choice for Petplan Insurance explains co-Founder Natasha Ashton in our most recent episode of The Visual Web.
After founding the pet insurance company she knew education would be a key marketing strategy and component to success. They began a magazine to share advice for pet owners.
Listen to the full interview as Natasha and Keith Guse, Social Media Manager at Petplan, explain how they brought their content marketing to Pinterest.
The last few years saw the growing recognition of the power of visual content in marketing. We know that sharing visuals earns more engagement, clickthroughs, and ultimately traffic and sales.
But the question remains for marketers and entrepreneurs – how do you demonstrate the ROI of social media.
This is the year when we move beyond vanity metrics and start to see a clearer connection between commerce and social.
We are seeing that link emerge through the growth of visual commerce.
What is visual commerce?
We define visual commerce as the process of using visuals to drive sales, shopping traffic, and …
Havi Goffan is the founder of Target Latino, an Hispanic Inbound Marketing agency. She has also been an advocate for Pinterest for marketing since the platform launched.
We were thrilled to be able to speak to Havi in the most recent episode of our podcast The Visual Web. Listen below.
In the conversation Havi shared how businesses should think about Pinterest when trying to reach a target audience, including specific examples for businesses reaching Hispanic Americans.
“For me pinterest was always a visual search engine and a true social commerce engine,” she said. This has created …
If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
Viraltag today announced it has integrated its marketing platform with Pinterest’s Developers Platform. Viraltag’s marketing platform enables businesses to more easily find content to share and schedule to Pinterest, the visual bookmarking tool, along with Instagram, Tumblr, Facebook, Twitter, and LinkedIn.
“We have been big believers in the power of Pinterest as a marketing channel for businesses since the beginning. We built Viraltag to help businesses connect with more users on that platform,” said Sudheer Someshwara, CEO and Founder of Viraltag. “We’re excited to be able to offer our users more ways to build their brands on Pinterest.”
With Viraltag, Pinners …