The last few years saw the growing recognition of the power of visual content in marketing. We know that sharing visuals earns more engagement, clickthroughs, and ultimately traffic and sales.
But the question remains for marketers and entrepreneurs – how do you demonstrate the ROI of social media.
This is the year when we move beyond vanity metrics and start to see a clearer connection between commerce and social.
We are seeing that link emerge through the growth of visual commerce.
What is visual commerce?
We define visual commerce as the process of using visuals to drive sales, shopping traffic, and …
Havi Goffan is the founder of Target Latino, an Hispanic Inbound Marketing agency. She has also been an advocate for Pinterest for marketing since the platform launched.
We were thrilled to be able to speak to Havi in the most recent episode of our podcast The Visual Web. Listen below.
In the conversation Havi shared how businesses should think about Pinterest when trying to reach a target audience, including specific examples for businesses reaching Hispanic Americans.
“For me pinterest was always a visual search engine and a true social commerce engine,” she said. This has created …
If there’s one constant in social media, it’s change. So as this year comes to a close, we’re taking a look at some of the social media trends we think will affect what we all Pin, Tweet, post, and hashtag in 2016.
1. Twitter in transition
This year was hardly smooth sailing for Twitter. In October, co-founder Jack Dorsey returned as CEO to a company that was in a “new state of disarray” (in the words of The New York Times) and dealing with membership numbers that seemed all but stuck. Changes have started happening, and in …
Viraltag today announced it has integrated its marketing platform with Pinterest’s Developers Platform. Viraltag’s marketing platform enables businesses to more easily find content to share and schedule to Pinterest, the visual bookmarking tool, along with Instagram, Tumblr, Facebook, Twitter, and LinkedIn.
“We have been big believers in the power of Pinterest as a marketing channel for businesses since the beginning. We built Viraltag to help businesses connect with more users on that platform,” said Sudheer Someshwara, CEO and Founder of Viraltag. “We’re excited to be able to offer our users more ways to build their brands on Pinterest.”
With Viraltag, Pinners …
What is a school to do with students who spend all day on social media? Join them, of course.
That is part of a strategy that has proved successful for Brendan Schneider, the Head of Advancement of Sewickly Academy, a private school in Pittsburgh, Pennsylvania. Brendan and his team are using Facebook, Pinterest, and Instagram to engage both current, former, and prospective students, as well as their parents. This strategy has helped them increase interest in their school and maintain alumni loyalty.
In this episode of The Visual Web Brendan shared with us how he got started using social media marketing, …
What does it take to succeed on social media? Some Viraltag users with serious social mojo are taking us behind-the-scenes of their daily routines. Today we meet Kellie Hemmerly, a food blogger based in the Philadelphia suburbs.
It’s one of the biggest skills any food blogger needs to master: creating unforgettable photos.
You know the kind we mean. Photos that leap out of followers’ social media feeds and entice them to click on your links. Photos that inspire readers to try your recipes and to keep coming back for more.
Kellie Hemmerly, creator of the …
Visual marketing starts with understanding your visual style. What is your signature visual style?
In this episode of The Visual Web creative director and Instagram pro Crystal Schreiner tells us how brands can begin to find their visual voice.
“It takes some deep work to find the meaning behind your brand,” she told us. “Brands aren’t built on logos or products they’re built on emotions and human connections. Understanding which pictures trigger emotions in people’s minds will create the most value for your business.”
Listen to the full interview here.
Crystal got her start on Instagram at New York Fashion Week. Today with over 33,000 …
For those of us trying to build a brand on Pinterest, the idea of accumulating a lot of followers can seem like a fantasy many days. But Paula Coop McCrory is here to tell you it’s possible. She did it. A former teacher and artist who began spending time on Pinterest initially as a diversion from her new life of motherhood, Paula now counts more than 4.4 million followers on Pinterest.
Building up a significant following is possible, she told Viraltag in episode three of The Visual Web podcast. The key, she said, is being true to yourself or your brand and giving …
Instagram is not only a place for pictures of your morning coffee and new haircut, it’s a powerful channel for businesses looking to attract new customers.
Instagram expert and consultant Jenn Herman knows how to do it. She helps consumer brands, news organizations, and B2B businesses create and implement marketing strategies for Instagram.
In our second episode of our new podcast, The Visual Web, we spoke with Jenn Herman about how businesses can get started and be successful marketing on Instagram. She also shared some of her best tips on optimizing photos, improving your caption writing, and how to use the right hashtags.
Listen the the …
Pinterest had 78.2 million active users in March 2015, an increase of 25 percent from the year before, according to the web analytics firm comScore. So why is it that some users can hear a Pin drop – pardon the pun – when it comes to getting Repins from anyone among the social media site’s expanding user base, while others have no problem producing popular Pins?
Experts say cross marketing great content and making it more visually appealing with a few simple strategies can go a long way toward getting you or your company a bigger piece of the Pinterest …
The 69th Emmy Awards happen on Sunday, Sept. 17. Nominees will be honored in categories from acting to writing to sound mixing, but we also wanted to give some love to the shows and stars who use social media to keep us watching— and talking about — them. Here are five ideas to borrow from some of TV’s top stars in social media marketing.
1. Go behind the scenes.
Somehow, between executive producing, writing for, and starring in “The Mindy Project,” creator Mindy Kaling still has time to make her social media followers feel like she’s …
We have been building tools for brands on the visual web for two years now. We’ve learned a lot about what works and what doesn’t. The biggest lessons have come from the amazing entrepreneurs and social media managers leading the way.
Those conversations sparked this podcast.
In the coming months we’ll talk to people building powerful brands on Instagram, Tumblr, and Pinterest about how they found their voice, their engagement strategy, and how building a presence on the visual web changed their business. Listen for inspiration, strategic advice, and quick tips and hacks you can implement today to grow your business …