Visual marketing starts with understanding your visual style. What is your signature visual style?
In this episode of The Visual Web creative director and Instagram pro Crystal Schreiner tells us how brands can begin to find their visual voice.
“It takes some deep work to find the meaning behind your brand,” she told us. “Brands aren’t built on logos or products they’re built on emotions and human connections. Understanding which pictures trigger emotions in people’s minds will create the most value for your business.”
Listen to the full interview here.
Crystal got her start on Instagram at New York Fashion Week. Today with over 33,000 …
For those of us trying to build a brand on Pinterest, the idea of accumulating a lot of followers can seem like a fantasy many days. But Paula Coop McCrory is here to tell you it’s possible. She did it. A former teacher and artist who began spending time on Pinterest initially as a diversion from her new life of motherhood, Paula now counts more than 4.4 million followers on Pinterest.
Building up a significant following is possible, she told Viraltag in episode three of The Visual Web podcast. The key, she said, is being true to yourself or your brand and giving …
Instagram is not only a place for pictures of your morning coffee and new haircut, it’s a powerful channel for businesses looking to attract new customers.
Instagram expert and consultant Jenn Herman knows how to do it. She helps consumer brands, news organizations, and B2B businesses create and implement marketing strategies for Instagram.
In our second episode of our new podcast, The Visual Web, we spoke with Jenn Herman about how businesses can get started and be successful marketing on Instagram. She also shared some of her best tips on optimizing photos, improving your caption writing, and how to use the right hashtags.
Listen the the …
Pinterest had 78.2 million active users in March 2015, an increase of 25 percent from the year before, according to the web analytics firm comScore. So why is it that some users can hear a Pin drop – pardon the pun – when it comes to getting Repins from anyone among the social media site’s expanding user base, while others have no problem producing popular Pins?
Experts say cross marketing great content and making it more visually appealing with a few simple strategies can go a long way toward getting you or your company a bigger piece of the Pinterest …
The 67th Primetime Emmy Awards happen on Sunday, Sept. 20. Nominees will be honored in categories from acting to writing to sound mixing, but we also wanted to give some love to the shows and stars who use social media to keep us watching— and talking about — them. Here are five ideas to borrow from some of TV’s top stars in social media marketing.
1. Go behind the scenes.
Somehow, between executive producing, writing for, and starring in “The Mindy Project,” creator Mindy Kaling still has time to make her social media followers feel …
We have been building tools for brands on the visual web for two years now. We’ve learned a lot about what works and what doesn’t. The biggest lessons have come from the amazing entrepreneurs and social media managers leading the way.
Those conversations sparked this podcast.
In the coming months we’ll talk to people building powerful brands on Instagram, Tumblr, and Pinterest about how they found their voice, their engagement strategy, and how building a presence on the visual web changed their business. Listen for inspiration, strategic advice, and quick tips and hacks you can implement today to grow your business …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Earlier this month Viraltag teamed up with SuperTasker, a platform for outsourcing and managing digital tasks, for a webinar on growth. We shared time saving strategies to help small businesses grow their brands by making the best use of content. With the right strategies, creating and reusing content can be the most efficient way to quickly meet your marketing and growth goals.
If you missed the webinar, you can watch a recap below.
We also shared the deck from the webinar in a slideshare.
We mentioned a lot of tools and tricks during the webinar that you can use to create, curate, and …
If you are starting to take Instagram more seriously, you’re not alone. More brands are spending more time on Instagram and seeing better results than nearly anywhere else on the web.
Not surprisingly, many services have popped up to help you better manage your presence there. If you’re looking for support, here are five tools to try out and how they stack up.
Scheduling: Sprout Social does not offer Instagram scheduling.
Engagement: Limited engagement directly on Instagram. Respond to comments posted to your Instagram features directly from your Sprout Social dashboard.
Image Creation: Sprout Social does not offer image creation tools.
Image Optimization: Sprout Social does not …
That’s awesome you’re taking Instagram more seriously. We are as well.
Click here to read about using Instagram with Viraltag.
If your plan to take it seriously includes making a plan for your Instagram posts and scheduling them in advance, you now have choices.
We took a look at two of your best choices. Here is how Viraltag stacks up against Hootsuite.
Can I schedule directly to Instagram?
You can schedule posts directly to Instagram through Viraltag and Hootsuite. Both Viraltag and Hootsuite require the same steps to post, involving their own mobile app. When a photo is scheduled, the user receives a notification on …
Finally, Instagram is here on Viraltag! Beginning today, you can use Viraltag to schedule posts directly to Instagram. No more forgetting to post a photo when you know your audience is most likely to see it.
With 300 million users on Instagram, it is the fastest growing social network for adults in the U.S. You can’t afford not to take Instagram seriously. By serious we mean setting a content sharing and engagement strategy connected to your business goals, and executing on that strategy consistently.
The brands that are doing exactly that are already seeing a huge payoff. Posting on Instagram is …
If your business is trying to reach teens, Instagram is where to find them. In a survey of teens this summer, 32 percent named Instagram as the most important social network.
I’ve gotten a firsthand glimpse of what teens enjoy on their go-to social network through my volunteer gig for the Texas Teen Book Festival. Held each fall in Austin, Texas, the festival brings beloved YA (young adult) authors like Jenny Han and Suzanne Young to town and draws flocks of teen (and grown-up!) fans to see them.
One of the ways I help out is posting to the festival’s …