We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be.
However, social media is constantly changing and it’s hard if you’re a social media marketing manager to understand how social media is changing the game. We’re going to break down the top eight social media marketing trends of 2018 that are completely changing how we look at social media.
1. Augmented Reality
Augmented reality is already being implemented in small ways, but it’s leaving a …
A strong social media presence is not just an option, but a necessity for brands nowadays. According to the latest report by CoSchedule, 2/3rds of all Americans use social media, with 88% of businesses being active on various social networks. The same report states that customers spend 20-40% more money on brands who engage with them on social media.
While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation.
Why should your business be on social media?
Considering that 90% of …
by Joy Ghose
Companies are increasingly hiring remote employees to attract top talent from across the globe. However, managing a team where members are geographically not in the same location can be challenging, especially when they are responsible for developing the company’s social media strategies.
Many companies know how to handle the communication and collaboration bit among remote team members correctly (like using Slack). However, you can use a few other tactics to manage a remote social media team better.
Here are five strategies for effectively managing a remote social media team:
1. Conduct Training Webinars
Successful social media teams not only have the skills to …
by Mitt Ray
Do you want to better protect your brand? Would you like to learn how to manage your online reputation?
Managing online reputation is something every business should do 24/7. The spread of negative information about your company on blogs and social media can have dire consequences.
You might have already witnessed what happens when a celebrity or influencer with a large social media following tweets something about a brand. Their stock instantly dwindles.
When an angry customer or fan shares something negative about your business it might not have the same effect as a large celebrity or influencer, but it can lead …
The digital world has evolved into a content monster. The rate at which new content is posted is ever increasing, and there doesn’t seem to be an insight very soon. Blogging has already taken the world by storm. In 2016, WordPress-powered blogs were putting out an amazing 2.14, according to a Torque Mag survey. This wasn’t counting sites which forbid WordPress tracking, The crazy thing about that number is that people find that needle in the digital haystack when they do their searches.
The main question that needs to be answered, however, is how to generate content that will guide the …
by Lucy Benton
If you aren’t already using Instagram for your business, consider doing it as soon as possible. Having an Instagram account for your brand is the latest trend in modern-day marketing. By the end of the last year, Instagram already had 800 million users and 25 million active business accounts.
The format of telling stories first appeared on social media on Snapchat, and after some time was picked up by Instagram. These stories disappear after 24 hours, making this format a ‘real-time’ medium.
According to Statista, Instagram has 400 million daily active Stories users. The popularity of posting stories on Instagram …
The power of visuals for online marketing is undeniable. A 2016 survey of online marketers revealed that over 90% of marketers use visuals in over 50% of the articles they published. But everyone who has ever managed a social media account knows how complex and time-consuming it can be to plan, design, and create social media images across platforms.
There are so many factors to juggle–should you include branding in your images? What color scheme will best connect with your audience? How can you work in a CTA? Should you use stock photos, or hire a professional graphic designer? Should …
by Olivia Ryan
Instagram marketing is definitely one of the most effective strategies to generate both organic and paid traffic. Of course, every single marketer should assess the potential that Instagram has when it comes to their own business. If your audience is young, likes to post pictures, and loves to scroll the news feed, I believe that Instagram marketing will be a great fit for your business.
You’re reading this post because you’re either considering starting or you have already started your Instagram marketing journey.
Like with everything in life, you should take it step by step, and “solve” the basics or the principles …
by Hinu Jain
Tired of guessing which hashtags for your social posts actually are getting engagement? Ready to stop manually testing hashtags in Instagram search to see if they’re banned? You can now get easy-add hashtag suggestions for your Instagram photos, Tweets, Pinterest image uploads. RiteTag is a lightweight but powerful hashtag solution that rides right inside Viraltag’s Scheduler, Custom Scheduler and also in the Viraltag browser extension!
RiteTag’s hashtag suggestions are not only topic-relevant, but they are only suggested if they are currently getting engagement. They are color-graded to show which are:
Best for Instagram (rainbow)
Best for current engagement (green)
Best for …
It’s easy to understand why visual content is such a success in the online world. “A picture is worth a thousand words” is not just a random saying. There’s a lot of truth behind it. The human brain is faster and more effective at processing visual information. When processing text, the brain has to put in much more effort, which is exactly why the online audience doesn’t have an impressive attention span in terms of reading …
by Sahil Kakkar
Social channels offer a platform for your business where you can not only share content but also interact with your audience, know more about them and analyze if your efforts are translating into actual results. At a time when a majority of your audience is active on social platforms, it makes sense to hard code social media marketing into your marketing strategy; Your social strategy plays a key role in shaping your online presence.
But creating social media engagement can be tricky. How do you make sure your brand gets the awareness it needs? Amidst the immense social competition, how do you …
by Gloria Kopp
We spend so much time focused on creating attractive visuals for our blog posts, that we tend to overlook certain details; Details like the Title, Description, Alt-text and Captions that go alongside the images. It may look like a simple caption or a default name like ‘DXD00001’ to photos is fine, but this is far from the truth. Here’s a complete guide on why these details are important and how including them will go a long way in blogging success.
What Semantic information do I add to my images?
Once you’ve added and image into your blog, you’ll see a number of attributes :