Colleges and universities get ranked for academic and athletic excellence. But I wanted to find the schools that earn high honors for their use of Pinterest. It wasn’t easy — based on what I saw, lots of colleges and universities aren’t yet tapping the power of this social network to tell the world about what makes them special. But checking out the ones that do maximize their potential yields lots of Pinterest ideas, both for other schools and for businesses. I’ve broken those lessons down into five easy courses. Ready to go back to school? (There are no pop quizzes …
The 67th Primetime Emmy Awards happen on Sunday, Sept. 20. Nominees will be honored in categories from acting to writing to sound mixing, but we also wanted to give some love to the shows and stars who use social media to keep us watching— and talking about — them. Here are five ideas to borrow from some of TV’s top stars in social media marketing.
1. Go behind the scenes.
Somehow, between executive producing, writing for, and starring in “The Mindy Project,” creator Mindy Kaling still has time to make her social media followers feel …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today we meet Tauni Everett, a social media consultant for the crafting giant American Crafts.
Talk about inspiring settings!
When Tauni Everett is Pinning for American Crafts, she’s usually in the office/crafting studio at her home in Salt Lake City, Utah.
Once a week, though, Tauni will drive 45 minutes south to American Crafts headquarters in Orem, where she’ll talk strategy with the social media team she helps manage.
American Crafts is one of the biggest craft manufacturers and suppliers …
We have been building tools for brands on the visual web for two years now. We’ve learned a lot about what works and what doesn’t. The biggest lessons have come from the amazing entrepreneurs and social media managers leading the way.
Those conversations sparked this podcast.
In the coming months we’ll talk to people building powerful brands on Instagram, Tumblr, and Pinterest about how they found their voice, their engagement strategy, and how building a presence on the visual web changed their business. Listen for inspiration, strategic advice, and quick tips and hacks you can implement today to grow your business …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Houston-based Stephanie Manley, who shares recipes that taste just like your favorite restaurant dishes on CopyKat.com.
Stephanie Manley has been sharing recipes online since the mid-’90s.
Maintaining that kind of Internet longevity means being adaptable and receptive to new tools.
“I think you have to be,” Stephanie said. “You absolutely have to adapt, or you’ll get pushed by the wayside. You need to be wherever is relevant.”
That’s why Stephanie got involved in Pinterest early in …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Earlier this month Viraltag teamed up with SuperTasker, a platform for outsourcing and managing digital tasks, for a webinar on growth. We shared time saving strategies to help small businesses grow their brands by making the best use of content. With the right strategies, creating and reusing content can be the most efficient way to quickly meet your marketing and growth goals.
If you missed the webinar, you can watch a recap below.
We also shared the deck from the webinar in a slideshare.
We mentioned a lot of tools and tricks during the webinar that you can use to create, curate, and …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. …
If you are starting to take Instagram more seriously, you’re not alone. More brands are spending more time on Instagram and seeing better results than nearly anywhere else on the web.
Not surprisingly, many services have popped up to help you better manage your presence there. If you’re looking for support, here are five tools to try out and how they stack up.
Scheduling: Sprout Social does not offer Instagram scheduling.
Engagement: Limited engagement directly on Instagram. Respond to comments posted to your Instagram features directly from your Sprout Social dashboard.
Image Creation: Sprout Social does not offer image creation tools.
Image Optimization: Sprout Social does not …
That’s awesome you’re taking Instagram more seriously. We are as well.
Click here to read about using Instagram with Viraltag.
If your plan to take it seriously includes making a plan for your Instagram posts and scheduling them in advance, you now have choices.
We took a look at two of your best choices. Here is how Viraltag stacks up against Hootsuite.
Can I schedule directly to Instagram?
You can schedule posts directly to Instagram through Viraltag and Hootsuite. Both Viraltag and Hootsuite require the same steps to post, involving their own mobile app. When a photo is scheduled, the user receives a notification on …
Finally, Instagram is here on Viraltag! Beginning today, you can use Viraltag to schedule posts directly to Instagram. No more forgetting to post a photo when you know your audience is most likely to see it.
With 300 million users on Instagram, it is the fastest growing social network for adults in the U.S. You can’t afford not to take Instagram seriously. By serious we mean setting a content sharing and engagement strategy connected to your business goals, and executing on that strategy consistently.
The brands that are doing exactly that are already seeing a huge payoff. Posting on Instagram is …
by Gina Hall
At more than a century old, filmmaking is an ancient art compared to social media. In the last one hundred years, filmmakers have developed and honed storytelling techniques that have become de rigeur in the industry.
Social media managers trying to tell a story about their brands can learn a lot by paying attention to these masters. The medium is different but the art can be the same.
Here are three techniques all social media managers should study.
Filmmakers plan ahead and know in advance what shots they need. Storyboards are hand-drawn (and often now, computer-generated) animations that serve as a visual outline. …