by Nicole Garrison

Instagram has become one of the strongest
and most powerful marketing platforms today. Businesses, brands, companies, and
personal brands are building a strong Instagram presence to ensure they have a
spot on the market. They use this social media platform to showcase their
products, raise brand awareness, or communicate with their target audience.
This is why Instagram is a great platform for creating and publishing branded
content.

Branded content is “a creator or publisher’s content that features or is influenced by a
business partner for an exchange of value”. In order to make sure your
branded content resonates with your target audience the way you want it to, you
need …

by Alyse Falk

Source: https://www.pexels.com/photo/apps-business-cellphone-cellular-telephone-533446/

With nearly half of the world’s population using social media, more businesses turn to the platforms to connect with their customers. No wonder so many professionals place social media in the heart of their marketing strategies as it allows brands to communicate with their customers, forming stronger relationships and brand identity. 

However, when starting their social media efforts, many businesses get stuck because they fail to consider the following question. How do you know your social media strategy is working? 

The best answer is by tracking the key performance indicators (KPIs). Not particularly sure where to begin with monitoring KPIs? 

This …

by Artur

As the global community exercises social distancing, many find themselves with a lot of free time on their hands. It is best to look at the bright side of things and use this opportunity to do something productive. So, if you’ve been toying with the idea of starting your own blog, this is the perfect moment. All you have to do is pick a topic and get to it.

What if you’re not equipped with the necessary tech skills to create a good blog? Don’t worry, you have a lot of options available. While there is absolutely no need for you …

by Dileep Thekkethil

In the current world of digital dominance, almost 9 out of 10 marketers would agree that social media exposure has helped grow exponentially. Therefore, if your business is not reaping the benefits of social media and does not have a solid social media presence, it’s the equivalent of you going to a posh business meeting and taking out your flip phone to make a call.

We’ve finally reached a point where more than half the world is connected through social media, which has brought about an urgent need to revolutionize the way businesses conduct their marketing efforts. That is why having …

by Angela White

With a strong social media
strategy in any place, it is easier to cut marketing costs, improve lead generation
and conversion, increase brand awareness, and not to mention – boost profits.

So, you must be careful when
developing your strategy, and you must approach this task strategically.

After all, competition across
social networks is fierce. Over 91% of businesses use these platforms for marketing, and you’ll need to do all in your power to stand out and
outperform everyone else.

Fortunately, social media is a
relatively easy tool to use if you know what you’re doing. So, if you want to
reach your target audience and …

by Susan Craig

The success of each company lies in carefully thought-out marketing, so the future lies with it. In conditions of fleeting development, tools and approaches are changing. Therefore, only specialists who can move at the speed of light survive in this market. They predict trends and learn new skills.

If you are one of those who want to become the best professional, then you are moving in the right direction, because according to statistics, marketing is a profession resistant to automation. The probability that personnel will be replaced by artificial intelligence is only 1.4%. And so, furthermore about what he is, …

by Lucy Farrington Smith

Let’s start with a frightening metric: Harvard Business Review report that acquiring a new customer can be anywhere from five to 25 times more expensive than retaining an existing one. Suddenly branding exercises to curate a new image in tow with a fresh, extravagant marketing strategy don’t seem like the best options to increase your customer base and grow your bottom line – in fact, it might end up doing the opposite.

No matter how thorough your advertising schemes are and how seamless your user experience (UX) is, the fact still rings true… even after a first-time buyer completes their …

by Claudia Jeff

We can’t avoid hashtags; in fact, we use
them daily because we all use social media platforms from where it all started.
By this time, 97%
of the best global brands are using hashtags already.

The pound sign ‘#’ what we call hashtag
popularly is placed before a word or a group of words like #buyfresh #marketing
#healthyliving etc. When used correctly, you can achieve tons of benefits. We
see them more often on the
Instagram profile of businesses because they enable people to generate buzz
for their brands. It makes it easier for people to follow and follow
conversations.

The question is how to use them correctly?

If …

by Shaik Khaja

Small businesses generally have a limited budget for marketing. This puts them at a greater disadvantage as compared to the big brands and major corporations that allocate a significant amount for their marketing team. This makes it difficult for small businesses and startups to compete with large businesses to gain the attention of their target audience. Applying different digital marketing strategies can help such businesses to market their product and services and compete with the big brands.

Many small business owners might not give optimum importance to having a solid digital marketing strategy. In case your business does not have a …

by Gregory V. Chapman

Do you want to boost attendance and exposure for your
upcoming event? Do you want to build more connections and gain more leads for
your brand through live events? If yes, Linkedin is one of the best platforms
to use.

LinkedIn is a social media platform that allows
professionals to host their résumés and seek jobs online. It’s a network where
people boost their credibility through recommendations, publishing articles,
answering questions, and so on.

With over 650 million users, people can connect, build
rapport, and hype their program easily. In this article, we will be showing you
how you can use Linkedin to boost your live event …

by Nouman Ali

In today’s era of immense
competition, every marketer is trying to make an effective digital marketing
campaign so that they can keep their brand in the limelight. We all know that
content plays an imperative role when it comes to digital marketing and
specific content marketing strategies are developed, focusing on getting more
traffic towards the brand. There is a lot of detail in content marketing
campaigns. Some people prefer a long-term campaign while others are switching
towards visual content in their recent campaigns. No matter which strategy you
have, you need to know the right tools and tactics to hit your target market.
There is no use of …