7 Reasons Why Your Blog Must Have Visuals to Increase Engagement
(Pinterest Rules the Visual Internet & Other Social Platforms Are Jumping In)
The visual internet is exploding and other social networks are doing everything they can to maximize their use of images to increase engagement.
Sadly many of the bloggers have not caught on yet…
One of the biggest mistakes I often see in blogs and articles is that the writer does not include images.
It’s unfortunate because I come across great articles I want to share on socials but there’s no image! So I can’t share them. What are they thinking? Not only that, when images are included they are too teeny tiny and are not even pinnable.
5 million articles are being pinned on Pinterest daily. If you want to grab your readers attention and share your content visuals are no longer an option, they are mandatory.
If you’re a blogger or a marketer and you’re not including images in your articles it please begin to do some because you are falling behind the times. The visuals help tell your story. You’ve all heard that saying that “a picture is worth a 1,000 words” right?
Check out the infographic below…94% more views were attracted when images were included in your content.
Here are 7 proven facts about why visual content will continue to rule social media marketing and why you need to get on board:
1) According to LTU Technologies images have the most shares and retweets on Twitter.
2) On March 6, 2014 Facebook updated the look for news feed that included larger photos and new icons and fonts.
“People who tested it told us that they liked the bigger photos and images, but found it more difficult to navigate Facebook overall. The updated design has the best of both worlds: It keeps the layout and navigation people liked, but offers bigger images and photos, as well as a new font. The current design on mobile remains the same,” stated Facebook.
According to Mitt Ray from Social Marketing Writing, photos on Facebook receive 53 percent more likes than the average post. 92.6 percent of people make purchasing decisions based on the visuals. WOW!
3) GooglePlus rolled out a full image feature this month. According to GooglePlus expert Mike Alton articles and links shared on GooglePlus will include:
a much larger image
title of the article
a description of their article
the name of the site from which it was shared
4) On March 25th Google announced a new field trial for Gmail users that will make the Promotions tab a Pinterest-like makeover putting the emphasis on visually appealing images instead of words
Here are 3 facts from MDG Advertising that reveal visual content’s winning appeal:
5) 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings
6) 60% of consumers are more likely to consider or contact a business whose images appear in local search results.
7) 14% increase in page views are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)
Over to you…
Are you rocking visuals with your on line marketing efforts? If not, what’s preventing you from adding images to your blogs and articles?
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Founder of Viraltag - Visual Content Marketing Platform. Passionate about helping Small Businesses succeed on Social Media.