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10 Quick & Easy Ways to Get More Repins & Followers on Pinterest


They say that a picture is worth a thousand words and its true, however success on Pinterest or any...

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7 Pinterest Business Tools You Can’t Afford To Ignore

Visual marketing


If you’ve been on Pinterest for a while and have been frustrated that you’re not getting enough followers, repins, click throughs and so forth the reason could be attributed to not knowing how to fully maximize the business tools that Pinterest offers you.

Many pinners are just focusing on pinning a ton of images when they forget that there is so much more you can do get noticed. You need to roll up your sleeves and have the discipline to work on your account even when it feels like its work.

Bottom line: you have to do the hard work to get pinners to share your content and drive more traffic & sales to your business.

Visual marketing pro shares 7 tools you need to pay attention to:

1. Share pins to Twitter and Facebook from your Pinterest page

I love this feature because it’s a time saver especially if you’re not using social sharing tools like Hootsuite.

Once you’ve created your pin share it immediately on Twitter and Facebook. Do this during the time you think your audience is engaged on those two socials and expect to get noticed more!

Social media scientist Dan Zarrella recommends pin description that contains about 200 – 300 characters to get more repins.

Twitter’s best practices reference research by Buddy Media about tweet length: 100 characters is the engagement sweet spot for a tweet.

For Facebook posts of 40 characters receive an 86% higher engagement that posts with more characters according to Jeff Bullas. I’m thinking really?

What this means to me is that when you are crafting your pin descriptions with the intent to share them on Twitter and Facebook do your best to highlight the most important point in the first sentence. It’s apparently what people on those platforms respond to most.

When sharing on Facebook it will be shared on your Facebook personal timeline, not your Facebook page which is for business.

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2. Promote your pins via Pinterest’s messaging feature

You can send pins to fellow pinners (if you both follow each other), Facebook friends, or email contact and include a personalized message.

This is also a great tool for staying in touch with your prospects. Email them a pin that they will find helpful, something to help them solve their problems.

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3. Article Rich Pins

I’m still in awe about how many bloggers and publications have not taken advantage of this power tool.

Everyone is trying to get more eyeballs on their pins on Pinterest and the Article Rich pins will help you stand out on a pinner’s home feed. Article Pins can show information about the article, like its title, site name, description and author.

Click here to sign up for your Article Rich pins.

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4. Board widgets

Below is an example of how I have integrated the “Pinterest Case Study + News” board that I include at the end of my blog. Make sure that you choose a board that is in keeping with your topic.

When the pinner clicks on the board it will take them directly to that board and now you have exposed your other boards as well as having increased your chances of getting more followers.

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5. Pinterest’s analytics

One of the most frequently asked questions I hear is: what’s the benefit of converting your Pinterest personal account to a business account?

If you create a business account, you’ll receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.

One of the features you’ll benefit from is receiving analytics on how your pins are performing through Pinterest’s analytics. You just need to verify your account and you’ll instantly see which pins are pinned from your website or blog. Knowing this type of information helps you to see what’s working and what’s not.

6. Add the “Pin it” button

Placing the “Pin it” button close to the product will trigger people to share that image.

Allrecipes, which states that three months after adding the Pin it button on each recipe page, “more than 50,000 recipes were pinned resulting in 139 million Pinterest impressions, plus clicks on Allrecipes’ Pinterest content increased more than 900%.”

7. Use Promoted Pins

DIY Promoted Pins is an ad that you pay for on Pinterest. Don’t even second guess whether you think this is worth the money or not. It is and I tell you why in this blog post.

Implementing these seven Pinterest power tools for your business will help you get more attention on user’s smart feeds, drive more traffic to your website and in turn impact your sales. Keep in mind your competition may continue to grow so you want to make sure you’re doing all you can to leverage the tools Pinterest has to offer to help you compete better.


7 Pinterest Business tools you can't afford to ignore!



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Founder of Viraltag - Visual Content Marketing Platform. Passionate about helping Small Businesses succeed on Social Media.

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