by Angela White
Customer acquisition is one of the key factors for business success today. Its main objectives are to improve lead generation and increase conversion rates. And with the advent of online business and web-based advertising campaigns, marketers have realized the importance of customer acquisition metrics. These metrics help improve the decision-making process and increase revenue through lead generation.
Since these are all crucial factors of business success, social media has become one of the vital tools for getting more customers. Apart from lead generation, there’s also the cost of customer acquisition on social media to think about.
If you understand these costs, you can make better decisions in terms of determining the value proposition from conversion tracking, allocating your marketing budget, and assessing your marketing expenses.
The following strategies will help you get more customers through social media.
1. Provide superior customer service
Social media platforms have many different features online businesses can use to provide their customers with superior customer service. Invest in an attentive, solution-driven, high-quality customer service to improve customer retention by responding to customer complaints, requests, and demands.
Social media allows you to maintain a direct line of communication with your customers. Use it to prevent any negative feedback or unsatisfactory experience. Use social media channels to approach your target audience by providing a direct response to acknowledge them. It’s crucial to sound professional and be timely.
2. Leverage the power of social media
Social media platforms offer such great potential for not only targeting and acquiring new customers but also understanding the behavior of your target audience.
Each social channel features different demographics. If your approach is right, you can change the game entirely. Gathering and analyzing data on user behavior allows you to create buyer personas. This data includes basic information about online users visiting your platform as well as what they are looking for.
Many social media platforms like LinkedIn provide useful tracking tools you can use to categorize your customers according to their browsing logs, purchasing preferences and more.
It gives you valuable insight into what kind of brands they like, what products they’re looking for, what kind of portals and websites they visit, and more. You can utilize this data as a starting point to create a more proactive, personalized engagement and experience for existing and new customers.
3. Get to know your customers
Businesses are required to change the way they interact with their target audiences, to acquire more customers and keep the existing ones. Modern consumers aren’t just faceless individuals waiting for your products and services. To approach them is to understand the psyche of an average consumer.
The only way to do this is if you get to know your target audience. It will help you learn their needs, wants, and pain points. You can use that knowledge to improve your customer relationship management strategy and offer customized solutions to real-life problems. The key is to come up with personalized sales pitches that directly appeal to the interest of each consumer.
4. Use the most popular promotional tactics to improve engagement
While calls to action and persuasive copy are all vital parts of garnering potential prospects, proven methods of promoting your business on social media channels are still the best way to acquire new customers.
Social media channels like Instagram, Facebook, Twitter, and LinkedIn offer multiple features you can use to promote your services, products, and the entire brand. Some of these features include:
- Conducting engaging polls
- Hosting giveaways or contests
- Asking for customer feedback
- Using hashtags
- Posting motivational and promotional videos, quotes and images
- Recognizing the most engaging consumers
- Employing paid marketing
- Posting discounts, deals, and incentives
- Posting native videos
You can also create an online quiz or lead quizzes using learning management system software that allows you to create online courses quickly and easily. You can use these online quizzes to boost customer knowledge about your brand and improve customer engagement. It’s also a fun way to find out what your existing customers think about your brand, customer service, and products or services.
Create an online quiz that will help you find out how satisfied your existing customers are. An online quiz can help your business in many different ways:
- Increase lead generation
- Improve conversion rates
- Improve the quality of leads
- Increase customer engagement
- Gain valuable insight into your target audience
- Improve your content marketing
5. Let your customers promote your business
39% of adult consumers regularly post on social media about their experience with a brand, service, or product. Businesses that tap into these conversations use these posts to their advantage. These positive experiences are strong emotional triggers companies use to raise brand awareness and improve their exposure and recognition.
There are many great tools brands use to get notified each time their business is mentioned online. Word of mouth is still the best marketing method, so let it work for you. Share customer experiences and testimonials across multiple channels and let people do what they do best – talk about your brand.
That’s perhaps the best way to improve your customer acquisition efforts online and establish a great relationship with your target audience that will result in customer loyalty.
Customer acquisition is a key element of driving both revenue and growth for your business. Everything revolves around inbound marketing efforts but taking a holistic approach to it will help you acquire new customers.
Considering every step of the customer journey from a lead to a loyal customer is essential. A business must do everything in its power to acquire new customers, but it should work twice as hard on retaining the existing customer base.
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Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.