by Angela White
With a strong social media strategy in any place, it is easier to cut marketing costs, improve lead generation and conversion, increase brand awareness, and not to mention – boost profits.
So, you must be careful when developing your strategy, and you must approach this task strategically.
After all, competition across social networks is fierce. Over 91% of businesses use these platforms for marketing, and you’ll need to do all in your power to stand out and outperform everyone else.
Fortunately, social media is a relatively easy tool to use if you know what you’re doing. So, if you want to reach your target audience and draw them in, take a look at the best ways to take advantage of it.
Always Use a Multichannel Approach
Facebook, Snapchat, Instagram, Twitter, there are so many different social media channels where your target audience could be. And new platforms keep popping up, too.
Since the average person has over 8 social media accounts, it would be ineffective for a business to have just one.
Besides, with the trends continually changing and new platforms continuously taking over the mantle as the go-to marketplaces for businesses, having a single account could be detrimental.
If you want to make your social media strategy work, you’ll need to develop a multichannel approach.
Different social media channels are often used for various purposes, and you’ll want to establish a unique yet brand-consistent approach for each platform.
Facebook is an excellent choice for sharing valuable information with your followers, blog posts, instructional videos; Twitter is commonly used for announcements; Instagram for new product reveals, etc.
Just remember not to go in over your head. Inactivity on social media isn’t good for business, so only create accounts on those platforms where you can stay active and post regularly.
Keep Your Audience Engaged
Of course, it’s not enough for you to just make a few exciting posts per week and be done with it. You’ll need to keep your audience engaged and keep them interested in you.
The best way to do this is by communicating with them directly. Respond to the comments you receive, answer questions, enter discussions.
As you’re well aware, not all posts on social media are displayed equally prominently, and you’ll have to work to get noticed and prevent your post from being buried somewhere in the social media feed.
Facebook and Instagram, for example, use engagement levels as a determining factor of which content will be the most prominently displayed. Engagement is measured in likes, interactions, shares, views, comments, and more.
So, focus on community engagement and communicate directly with each of your followers.
Use a Quiz Generator to Build Interactive Content
Coming up with valuable content that attracts attention and drives engagement on social media tends to be more complicated than it seems at first.
If you want to make this task easier on yourself, you’ll need one tool – a reliable quiz generator.
Quizzes are the hidden gem of social media marketing. They’re enjoyable for your audiences, easy to share, and most importantly – you can create a quiz in a matter of minutes with a good quiz builder.
Just take a look at a company like Buzzfeed that’s built an empire on its viral social media quizzes.
You can create a quiz of any kind, personality quizzes are the most popular ones, but trivia and other knowledge-based quizzes can work wonders as well.
Research your target audience, see what their interests are, and use a quiz generator to create a quiz that suits your brand and boosts your social media strategy.
Stay Available to Your Audiences 24/7
Social media is all about staying connected, and this is true for individuals as well as businesses. If you aren’t connected with your audiences and if you don’t communicate with them effectively, you won’t get much out of your strategy.
As a business, you’ll be receiving constant questions, requests, queries, your comment sections, and inbox will likely be full.
The worst thing you could do is leave your leads and customers on “read” or wait days or even weeks to respond to them.
Over 28% of social media users are expecting you to respond to them within an hour, and the sooner, the better.
Depending on the size of your business, it’s not always possible to respond to everyone manually, so you should consider getting a chatbot.
Social media chatbots are smart little solutions that can accurately answer the majority of questions and appropriately address all queries. They’re active 24/7, don’t take breaks and don’t take time off.
They’ll keep your business online and available to anyone at any time.
Partner up with a Social Media Influencer
To get closer to your audiences, increase your reach, and boost your credibility, you should consider partnering up with social media influencers.
Today’s consumers value the recommendations offered by influencers as much as those offered by friends and family.
Almost 40% of Twitter users, for example, confirm that they’ve made a purchase as a direct result of a single Tweet made by an influencer. It’s obvious how beneficial the partnership between businesses and influencers can be.
You’ll only need to be careful when choosing which influencer to partner up with. They need to make sense in regards to your brand persona and your niche.
As a video game developer, you wouldn’t get much value from partnering with an influencer in the cooking industry. As a clothing retailer, you wouldn’t get much out of a partnership with an influencer who specializes in movie reviews.
So, choose your influencer wisely if you want to boost your social media strategy and attract attention.
It doesn’t take much to boost your social media strategy if you give it due thought and attention.
Develop a multichannel approach, keep your audience engaged, make use of a good quiz generator, rely on chatbots for 24/7 availability, and partner up with social media influencers for the best results.
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Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.