by Aimee Laurence

The structure of
your website navigation can be a very important factor in conversions, sales,
and bounce rates. If someone’s looking at your website and they can’t figure
out where to go when they’re on your landing page, or they can’t navigate
around the site with ease, they’ll just go to a different website. Without your
website navigation, your customers won’t be able to find your subscription
information, your products, or your informational blog.

In order to have a great e-commerce website navigation that can boost your sales, make sure you have clear and hierarchical navigation that directs your visitors to where they want to go. …