by Alyse Falk

Source: https://www.pexels.com/photo/apps-business-cellphone-cellular-telephone-533446/

With nearly half of the world’s population using social media, more businesses turn to the platforms to connect with their customers. No wonder so many professionals place social media in the heart of their marketing strategies as it allows brands to communicate with their customers, forming stronger relationships and brand identity. 

However, when starting their social media efforts, many businesses get stuck because they fail to consider the following question. How do you know your social media strategy is working? 

The best answer is by tracking the key performance indicators (KPIs). Not particularly sure where to begin with monitoring KPIs? 

This …