by Angela White
Customer acquisition is one of the key factors for business success today. Its main objectives are to improve lead generation and increase conversion rates. And with the advent of online business and web-based advertising campaigns, marketers have realized the importance of customer acquisition metrics. These metrics help improve the decision-making process and increase revenue through lead generation.
Since these are all crucial factors of business success, social media has become one of the vital tools for getting more customers. Apart from lead generation, there’s also the cost of customer acquisition on social media to think about.
understand these …