by Angelo Lo Presti

Studies have demonstrated that it takes less than two-tenths of a second for an online visitor to form an idea of you or your brand. Therefore, it’s extremely important to create and optimize your Instagram profile to increase the likelihood of gaining a potential new fan.

Lets take a look at the elements that make a perfect profile, with examples from brands on Instagram that follow best practices. 

First things first, remember that a perfect profile is not about you, it is about your ideal customers. It has to appeal to them and it has to tell them …