by Lucy Farrington Smith

Let’s start with a frightening metric: Harvard Business Review report that acquiring a new customer can be anywhere from five to 25 times more expensive than retaining an existing one. Suddenly branding exercises to curate a new image in tow with a fresh, extravagant marketing strategy don’t seem like the best options to increase your customer base and grow your bottom line – in fact, it might end up doing the opposite.

No matter how thorough your advertising schemes are and how seamless your user experience (UX) is, the fact still rings true… even after a first-time buyer completes their …