by Michael Dehoyos

Advertising on Facebook gives you access to a very large audience. Facebook continually collects data about user’s activity, interests, likes and what users engage with and follow. This data helps you specify exactly who you want your ad to be placed in front of, and if you get your demographics right, you massively increase conversion to a click to your website and potentially a sale.

Here are
13 of the very best ways to increase the effectiveness of your Facebook Ads:

#1 Be very
specific in your target audience – You may have a product
or service that is of interest to many people. Instead …