by Mitt Ray
If you want to get more engagement out of your social media
marketing efforts, you should be creating more videos as there are several
studies that show that videos drive more engagement. Here’s one that found that
videos generate more engagement on Instagram and here’s one
that shows that they generate more engagement on Twitter.
There are also visual social networks like YouTube and IGTV
where you can only publish videos.
Therefore, if you create more quality videos it will give you
an edge over your competition. But creating videos can seem like a complicated
process. So, to simplify this for you I have created …