by Nathan McKinley

Image source: Mudassar Iqbal from Pixabay

When it comes to marketing apps, the most important consideration is the discoverability of the app. You need to make your app discoverable to your audience first. The app discoverability across social media channels can be very impactful for app marketing. In this regard, it is noteworthy to remember that a lot of people listen to what their near and dear ones say as for deciding to download an app.

According to a study, more than 50% of people are able to discover apps through the recommendations of their family members, friends, and colleagues. …