by Nicole Garrison

Instagram has become one of the strongest
and most powerful marketing platforms today. Businesses, brands, companies, and
personal brands are building a strong Instagram presence to ensure they have a
spot on the market. They use this social media platform to showcase their
products, raise brand awareness, or communicate with their target audience.
This is why Instagram is a great platform for creating and publishing branded
content.

Branded content is “a creator or publisher’s content that features or is influenced by a
business partner for an exchange of value”. In order to make sure your
branded content resonates with your target audience the way you want it to, you
need …