How I Do Pinterest: Katie Carlson, ImproveNet/CraftJack
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Chicago-based Katie Carlson, who does content marketing and social media for ImproveNet.com. The home-improvement site has been owned by CraftJack, a service that connects home-improvement professionals with homeowners, since 2013.
It’s fitting that Katie Carlson pins home-improvement ideas from an office that won an award for interior design.
Katie Carlson of CraftJack/ImproveNet
At CraftJack’s headquarters, the entry hall is a series of portals that represent phases of a home construction project. The …
5 Ways to Gain Instagram Followers with Great Writing
Compelling images are the star of the show on Instagram, but don’t overlook the attention-grabbing power of awesome captions.
A well-crafted caption draws your Instagram followers deeper into the story of your brand. It can be the difference between someone liking your photo and then just scrolling on and someone taking the time to visit your site to learn more about you. And because so many brands — even big ones — still overlook the power of captions, putting some extra effort to make yours special makes you instantly stand out.
The first Instagram account that made me realize the allure of great …
[Top]
Five Nonprofits Thriving on Pinterest — and How They Do It
If you’re a busy staff member or volunteer for a nonprofit organization, running a Pinterest account might seem like just one more thing to do. But this fast-growing visual social network can be a powerful tool for spreading your message.
The visual content that Pinterest highlights is the wave of the future in social media. And it tells your story and creates emotional connections in a way that words alone cannot. Your Pins also have a longer life than your posts on other social networks — that’s a big deal when you have limited time or staffing …
[Top]