Visual Content Marketing has some powerful lessons to teach. Consumers today are leveraging social media to discover and validate potential purchases. In fact, they rely more on digital feedback from friends, family and influencers, and less on brand-generated messages, according to Forrester.
Their research revealed of U.S. adults online, some 70% percent trust brand or product recommendations from friends and family, 46% trust consumer-written online reviews, and just 10% trust ads on websites and 9% trust text messages from companies or brands. This is according to new Forrester data based on a survey of more than 58,000 respondents.
Another Forrester …
Visual Content Marketing expert discusses how there is not a whole lot of conversation that goes on in Pinterest which is why you will find the message feature on Pinterest especially helpful when you’re trying to reach potential customers.
Here are a few things to keep in mind:
If you’re sending a Pinner a message you have be following each other. ( a minimum of one board)
You can send a message by entering their email address.
You can send your profile page, a board, or a pin.
It also includes a group chat feature for up to nine people – great for collaborating.
Visual Content Marketing expert asks; did you know that more than 14 million articles are pinned each day and those articles drive more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.
In addition, according to CoSchedule who dug through data from over one million blog posts they found that Pinterest accounts for 90% of social media shares on the web!
Why should you care? Because every blogger wants more eyeballs on their blogs.
Without traffic what’s the point of it all?
Pinterest can help you get more traffic.
Visual Content Marketing experts says that if you’re still humming and hawing about whether you should add Pinterest to your marketing mix then heads up!
The information below will hopefully ignite some motivation within you because if you delay and your direct competitor does not, they will steal your market share using Pinterest.
Pinterest statistics prove that this social commerce site is one heck of a business accelerator tool.
Every retailer wants more eyeballs on their website, right?
More traffic increases your odds of making more sales.
So why invest in Pinterest?
Pinterest attracts people with a buying intent versus Facebook & Twitter who attract …
Visual Content Marketing Expert Reveals 25 proven power tips:
HubSpot Social Media Scientist Dan Zarrella researched 11,000 pins and found that the most repinned and commented on items were accompanied by descriptions with 200-310 words.
Use language that your customers can relate to – don’t try to be all fancy.
Make an effort to re-size your pins to 735 in width. Taller images have a distinct advantage of being repinned.
Go easy on hashtags. Focus on keywords instead. When using hashtags, create a unique hashtag for your business that no one else is using. Every time you click on that hashtag you are …
Visual Content Marketing expert agrees that one of the goals on Pinterest is to continually grow your Pinterest followers. One of the ways to do that is by creating boards that resonate with your target audience. Pinterest users are somewhat selfish because they are pinning images that will help them with their goals, planning for their future, or to discover things to better their lives.
So what that means to you as a business is making sure that when Pinners comes across your Pinterest page you are making a lasting first impression. How do we do that?
What you do offline …
Pinterest is an online visual discovery tool that allows users to discover things that inspire them, things they want to do, see or buy and sometimes even things they didn’t know they were looking for.
Users share and collect their favorite pictures and videos based on their interests. The sharing of these pictures with other users on Pinterest is what gives your business more exposure.
THE BIG MISTAKE
Like Facebook and Twitter, Pinterest can be used personally or for business. Businesses mistakenly think that Facebook and Twitter are the only obvious choices for their business. In many cases Pinterest would be a …
What is a secret board? According to Pinterest secret boards are boards that are only visible to you and the people you invite to them.
When you add a Pin to a secret board, it won’t show up anywhere else on Pinterest—not in the category sections, search results, your followers’ home feed, your own home feed or even the Pins section of your profile.
Many businesses overlook the use of their secret boards to help them manage their time. Businesses on Pinterest can leverage this private space for different things and the possibilities are endless.
Here are seven ways businesses can benefit …
Visual Content Management pro reveals 7 Tips For Pinterest Spring Cleaning (To Get More Followers)
Spring cleaning holds a different meaning to different people. To some it may mean clearing out stale energy from their lives, and to others it may quite literally mean cleaning out their cluttered garage.
As the spring season progresses, days and nights become milder, flowers and plants bloom, and days become longer. For some it’s a new beginning, a fresh start which is something your Pinterest account could probably use too
Here are seven tips for …
As a visual content marketing expert these are some of the most frequently asked questions I hear:
“How do I get more repins?”
“How do I know my pins will go viral?”
“I have great images but get so few followers, why is that?”
“Why aren’t they repinning my images?”
Here is an analogy using fashion to help us figure it out.
Let’s say it’s a new season and you’re ready to add some pieces to your existing wardrobe. So you get yourself to the mall and you go on a shopping frenzy.
You thought hey I did great! I had fun and I love the …
Selecting the correct keywords and applying proper SEO tactics are critical for getting you found on Pinterest’s search engine. That of course is how you will drive large volumes of traffic to your website.
The biggest mistake, according to our visual content marketing expert is that most people make on Pinterest is neglecting to think about what keywords to use.
Prospective customers will find you in their searches online by typing keywords into their search bars. You want your Pinterest page and or web page to come up on the first page of those search results. That is what search engine …