Do you know that Instagram aesthetic is effective in establishing your brand? Do you want to learn how to use your Instagram aesthetic to create a brand identity?
Instagram is proving itself to be a force to be reckoned with in establishing brands. According to HootSuite, Instagram has over 800 million monthly active users, and not to mention the highest interaction rate of any social media platform at 2.2 percent per follower.
Here’s a real-life example from Jumper: McDonald’s posted a video of a sizzling hamburger on both Facebook and Instagram. In four hours the company’s 64 million Facebook followers …
Visuals are the power force of your content marketing campaign. You know it, and you use them pretty often whenever you promote articles, products, and services.
The problem is: it can get quite pricey for you to create strong visuals for each piece of content. That would mean hiring a professional graphic designer or photographer, or purchasing photographs online.
This is where free stock photos come in handy. Yes; they can look cheesy when you opt for the most obvious and most common pick. When you choose carefully, however, free stock photos can pretty cool. You can modify them, so you’ll add …
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Did you know that 74% of marketers rely on visuals in their social media marketing campaigns, and 56% of them rely on infographics?
It’s easy to understand why visual content is such a success in the online world. “A picture is worth a thousand words” is not just a random saying. There’s a lot of truth behind it. The human brain is faster and more effective at processing visual information. When processing text, the brain has to put in much more effort, which is exactly why the online audience doesn’t have an impressive attention span in terms of reading …
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With billions of shares passing through the social platforms each day, it is getting harder to stand out on social media. Back in the day when Facebook, Twitter and LinkedIn were just getting started you could succeed by just publishing great content.
Now there is so much noise that you have to have something extra just to get someone’s attention.
It’s exhausting.
That’s why I think it’s so important that creators focus on making their social media visuals world class. It’s that extra little thing that can make your share stand out like a beacon.
You’ve already created amazing content, don’t let it …
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Even if you’re not a graphic designer, you can quickly and easily create attractive marketing-driven infographics for your website and social media feeds.
You’ve seen the beautiful, informative explainer graphics that have popped up all over the Web in the last few years. These “infographics” visually explain topics that may be too cumbersome or complicated to spell out in long-form text. They illustrate topics using charts, graphs, images and short bits of text to clearly communicate a message or explain a subject.
According to inbound marketing company Hubspot, Studies have shown that human brains process visual information faster …
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Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
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If you’re a busy staff member or volunteer for a nonprofit organization, running a Pinterest account might seem like just one more thing to do. But this fast-growing visual social network can be a powerful tool for spreading your message.
The visual content that Pinterest highlights is the wave of the future in social media. And it tells your story and creates emotional connections in a way that words alone cannot. Your Pins also have a longer life than your posts on other social networks — that’s a big deal when you have limited time or staffing …
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Parents on social media are the best.
I succeeded in convincing my dad to join Twitter a few years ago. A week after he signed up he sent out his first Tweet: “Tiger Woods”. He hadn’t learned the difference between the search and compose boxes yet.
(Sorry Dad, that story was too good to keep to myself. Happy Father’s Day!)
For those of you who haven’t had the joy yet of getting Dad on social media, we have some advice. Your dad may be surprised to learn how much he has to gain from getting on Twitter, Facebook, Instagram or Pinterest. It’s good for more than …
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Making compelling visual content to fill your social media accounts no longer requires hiring a photographer or graphic designer. Save your time and financial resources for something else. We’ve put together a list of 33 tools you can use to create unique visual content for free today. Check out this slideshare for content ideas and resources.
Now you can see visual content can be so much more than photos. Use these tools to get started making mockups of your upcoming apps, memes and gifs, and even videos. Let us know what new visuals you’re able to create.
Did we …
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We all love visual content. In fact, we love it so much that startups like Pinterest, Snapchat, Whatsapp & Instagram have reached billion dollar valuations faster than any other business in a whole man kind.
All of the above startups have one thing common: visual content. Each one is full of users who are sucker for visual content.
This wave has brought a great opportunity for content marketers and social media marketers to increase the reach of the content they create by creating relevant visual content. This was the reason we rolled up our sleeves and published popular posts: Continue Reading
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