by Smith Willas
are a lot of businesses across nearly every industry utilizing the power of
social media to grow. Some businesses find it challenging to grow their social following due to the type of industry
they’re in. Technical industries like manufacturing, for instance, social media.
fact, 85 percent of
manufacturing businesses have a social media strategy in their overall marketing
plan. However, having a social media strategy and seeing success are two very
business may be having some social issues, and you may not know why. From not
posting regularly, to posting the wrong type of content, there are plenty of
obstacles that can pop up. …
There will always be new
trends in the world of digital marketing, but that doesn’t mean you should
overlook old school methods. These tricks are still popular for a good reason –
they work! Whether you are putting together a magazine ad, a radio commercial,
or a social media post, some strategies never go out of style.
Let’s take a look at 4 tactics
that still yield results.
Tactic #1: Get Endorsements from Authorities &
It’s human nature to play
“follow the leader” when it comes to making buying decisions. When we notice
that someone we admire is endorsing a product or service, we sit up and …
We know the power of video marketing.
More people are getting access to devices and networks that allow them to
consume more video content. The leading video marketing platforms receive and
send a lot more traffic than the search engines. Instagram can be a great way
of receiving highly-targeted visitors.
To get the best of the traffic and conversions from Instagram, you have to make many followers. You also have to
master how to maximize Instagram likes for more engagement. The more you get engagements on your Instagram, the more leads you generate on your account for your business.
Maximize Your Instagram Exposure:
Instagram released their algorithm
Here’s the compiled list from Kristin Savage on the top 7 social media tips to step up your marketing strategy
Do you know that Instagram aesthetic is effective in establishing your brand? Do you want to learn how to use your Instagram aesthetic to create a brand identity?
Instagram is proving itself to be a force to be reckoned with in establishing brands. According to HootSuite, Instagram has over 800 million monthly active users, and not to mention the highest interaction rate of any social media platform at 2.2 percent per follower.
Here’s a real-life example from Jumper: McDonald’s posted a video of a sizzling hamburger on both Facebook and Instagram. In four hours the company’s 64 million Facebook followers …
by Maria Bell
You need to make sure what kind of influencers you choose when you want to bond with your customers
Too often, marketers and marketing strategists speak of social media in too nebulous terms. The different platforms all draw different audiences and require a content strategy that targets our ideal avatar on that platform. This is true whether you are selling business consulting services, time management training services, or any other type of service, online or off.
Your ideal buyer displays different behaviors and interacts with content differently on all the various social platforms. This is why we want to spend some time today talking about just one specific platform: Instagram.
What are the special considerations you need to make …
We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be.
However, social media is constantly changing and it’s hard if you’re a social media marketing manager to understand how social media is changing the game. We’re going to break down the top eight social media marketing trends of 2018 that are completely changing how we look at social media.
1. Augmented Reality
Augmented reality is already being implemented in small ways, but it’s leaving a …
A strong social media presence is not just an option, but a necessity for brands nowadays. According to the latest report by CoSchedule, 2/3rds of all Americans use social media, with 88% of businesses being active on various social networks. The same report states that customers spend 20-40% more money on brands who engage with them on social media.
While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation.
Why should your business be on social media?
Considering that 90% of …
by Joy Ghose
Companies are increasingly hiring remote employees to attract top talent from across the globe. However, managing a team where members are geographically not in the same location can be challenging, especially when they are responsible for developing the company’s social media strategies.
Many companies know how to handle the communication and collaboration bit among remote team members correctly (like using Slack). However, you can use a few other tactics to manage a remote social media team better.
Here are five strategies for effectively managing a remote social media team:
1. Conduct Training Webinars
Successful social media teams not only have the skills to …
by Hinu Jain
Tired of guessing which hashtags for your social posts actually are getting engagement? Ready to stop manually testing hashtags in Instagram search to see if they’re banned? You can now get easy-add hashtag suggestions for your Instagram photos, Tweets, Pinterest image uploads. RiteTag is a lightweight but powerful hashtag solution that rides right inside Viraltag’s Scheduler, Custom Scheduler and also in the Viraltag browser extension!
RiteTag’s hashtag suggestions are not only topic-relevant, but they are only suggested if they are currently getting engagement. They are color-graded to show which are:
Best for Instagram (rainbow)
Best for current engagement (green)
Best for …