It’s easy to understand why visual content is such a success in the online world. “A picture is worth a thousand words” is not just a random saying. There’s a lot of truth behind it. The human brain is faster and more effective at processing visual information. When processing text, the brain has to put in much more effort, which is exactly why the online audience doesn’t have an impressive attention span in terms of reading …
by Sahil Kakkar
Social channels offer a platform for your business where you can not only share content but also interact with your audience, know more about them and analyze if your efforts are translating into actual results. At a time when a majority of your audience is active on social platforms, it makes sense to hard code social media marketing into your marketing strategy; Your social strategy plays a key role in shaping your online presence.
But creating social media engagement can be tricky. How do you make sure your brand gets the awareness it needs? Amidst the immense social competition, how do you …
by Gloria Kopp
We spend so much time focused on creating attractive visuals for our blog posts, that we tend to overlook certain details; Details like the Title, Description, Alt-text and Captions that go alongside the images. It may look like a simple caption or a default name like ‘DXD00001’ to photos is fine, but this is far from the truth. Here’s a complete guide on why these details are important and how including them will go a long way in blogging success.
What Semantic information do I add to my images?
Once you’ve added and image into your blog, you’ll see a number of attributes :
When most of us think of Instagram, the first thing that pops in our minds is photos. They are probably the most important component.
If you can share well shot photos and beautifully designed images you will of course grab the most attention and get likes. But what happens thereafter will depend on your caption. A well written caption will not only drive up engagement further but can increase traffic and sales too.
Therefore, to help you write excellent Instagram captions that get the results you want, I have written the below tips for you…
#1 Start by expanding on the …
by Tim Brown
Social media is an excellent way to build up an audience and to be in constant contact with your customers, but one common complaint is that it’s difficult to get your followers to make purchases. In fact, the majority of this problem sources from the fact that most social media marketers are aren’t too great at using calls to action which prompt people to take action. Let’s take a look at what Call to Actions (CTA’s) are and why they are absolutely essential on Social while marketing on Social Media.
What are Call to Actions?
A ‘call to action’ is …
by Belle Balace
Most of us know Pinterest to be the go-to social media platform when you’re looking to ‘get the word out there’ or want pinners to notice your brand/product. But how does that actually work? Does it directly affect your SEO? Let’s take a look.
But First… My Love For Pinterest
As a person who’s always searching for helpful life hacks and outfit ideas, I can’t help but love and recommend Pinterest to every person I meet.
And as a growth specialist, I can’t stress enough how important Pinterest is if you want to increase brand awareness and website traffic. So far …
With billions of shares passing through the social platforms each day, it is getting harder to stand out on social media. Back in the day when Facebook, Twitter and LinkedIn were just getting started you could succeed by just publishing great content.
Now there is so much noise that you have to have something extra just to get someone’s attention.
That’s why I think it’s so important that creators focus on making their social media visuals world class. It’s that extra little thing that can make your share stand out like a beacon.
You’ve already created amazing content, don’t let it …
We’ve had a flood of requests come in for a Viraltag Mobile app, and we’re psyched to tell you it’s finally here! With Viraltag’s new iOS app, you can schedule to social media directly from your phone. It supports posting to Facebook, Twitter, Instagram, Pinterest, LinkedIn and Tumblr.
This makes it easy for you to stay on top of your social media game – whether you’re traveling, stuck in traffic or don’t have access to your laptop, you can use our app to maintain a constant online presence.
Click here to download the app from Appstore. Users who already …
Studies have demonstrated that it takes less than two-tenths of a second for an online visitor to form an idea of you or your brand. Therefore, it’s extremely important to create and optimize your Instagram profile to increase the likelihood of gaining a potential new fan.
Lets take a look at the elements that make a perfect profile, with examples from brands on Instagram that follow best practices.
First things first, remember that a perfect profile is not about you, it is about your ideal customers. It has to appeal to them and it has to tell them …
Many people don’t know that there are over 420 million Tumblr users. That is more than the number of users on networks like Instagram, Twitter and Pinterest. Tumblr is also accumulating many new users as it continues to grow at a rapid pace. The active user base publishes over 59 million posts every day.
Pinterest was an obvious choice for Petplan Insurance explains co-Founder Natasha Ashton in our most recent episode of The Visual Web.
After founding the pet insurance company she knew education would be a key marketing strategy and component to success. They began a magazine to share advice for pet owners.
Listen to the full interview as Natasha and Keith Guse, Social Media Manager at Petplan, explain how they brought their content marketing to Pinterest.
Havi Goffan is the founder of Target Latino, an Hispanic Inbound Marketing agency. She has also been an advocate for Pinterest for marketing since the platform launched.
We were thrilled to be able to speak to Havi in the most recent episode of our podcast The Visual Web. Listen below.
In the conversation Havi shared how businesses should think about Pinterest when trying to reach a target audience, including specific examples for businesses reaching Hispanic Americans.
“For me pinterest was always a visual search engine and a true social commerce engine,” she said. This has created …