Colleges and universities get ranked for academic and athletic excellence. But I wanted to find the schools that earn high honors for their use of Pinterest. It wasn’t easy — based on what I saw, lots of colleges and universities aren’t yet tapping the power of this social network to tell the world about what makes them special. But checking out the ones that do maximize their potential yields lots of Pinterest ideas, both for other schools and for businesses. I’ve broken those lessons down into five easy courses. Ready to go back to school? (There are no pop quizzes …
The 69th Emmy Awards happen on Sunday, Sept. 17. Nominees will be honored in categories from acting to writing to sound mixing, but we also wanted to give some love to the shows and stars who use social media to keep us watching— and talking about — them. Here are five ideas to borrow from some of TV’s top stars in social media marketing.
1. Go behind the scenes.
Somehow, between executive producing, writing for, and starring in “The Mindy Project,” creator Mindy Kaling still has time to make her social media followers feel like …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today we meet Tauni Everett, a social media consultant for the crafting giant American Crafts.
Talk about inspiring settings!
When Tauni Everett is Pinning for American Crafts, she’s usually in the office/crafting studio at her home in Salt Lake City, Utah.
Once a week, though, Tauni will drive 45 minutes south to American Crafts headquarters in Orem, where she’ll talk strategy with the social media team she helps manage.
American Crafts is one of the biggest craft manufacturers and suppliers …
We have been building tools for brands on the visual web for two years now. We’ve learned a lot about what works and what doesn’t. The biggest lessons have come from the amazing entrepreneurs and social media managers leading the way.
Those conversations sparked this podcast.
In the coming months we’ll talk to people building powerful brands on Instagram, Tumblr, and Pinterest about how they found their voice, their engagement strategy, and how building a presence on the visual web changed their business. Listen for inspiration, strategic advice, and quick tips and hacks you can implement today to grow your business …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Houston-based Stephanie Manley, who shares recipes that taste just like your favorite restaurant dishes on CopyKat.com.
Stephanie Manley has been sharing recipes online since the mid-’90s.
Maintaining that kind of Internet longevity means being adaptable and receptive to new tools.
“I think you have to be,” Stephanie said. “You absolutely have to adapt, or you’ll get pushed by the wayside. You need to be wherever is relevant.”
That’s why Stephanie got involved in Pinterest early in …
Did buying the kids’ school supplies and liking everyone’s back-to-school pictures on Facebook get you in the mood to learn something new yourself?
Picking up new knowledge and skills doesn’t take a trip to campus anymore, thanks to websites like Lynda, Coursera, and Skillshare.
You can also find ways to learn that don’t even require you to leave your social media feeds. Follow the five social media accounts in this story and you’ll discover some new ways to enrich your mind even when you have only a few minutes between meetings or while waiting in line.
And you’ll also gaining some ideas …
Are you relationship material? Or do you, ahem, only talk about yourself?
A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them.
About two-thirds of the survey respondents said their relationships with brands are one-sided. In other words, they feel that they’re the ones giving to the relationship and that brands only take.
Yikes. That’s a lot of relationship issues. So what does all this mean for your business?
Edelman says consumers want brands that are more participatory and engaging. Your customers long to be part of things. One …
Finally, Instagram is here on Viraltag! Beginning today, you can use Viraltag to schedule posts directly to Instagram. No more forgetting to post a photo when you know your audience is most likely to see it.
With 300 million users on Instagram, it is the fastest growing social network for adults in the U.S. You can’t afford not to take Instagram seriously. By serious we mean setting a content sharing and engagement strategy connected to your business goals, and executing on that strategy consistently.
The brands that are doing exactly that are already seeing a huge payoff. Posting on Instagram is …
If your business is trying to reach teens, Instagram is where to find them. In a survey of teens as of April 2017, 76 percent named Instagram as the most important social network.
I’ve gotten a firsthand glimpse of what teens enjoy on their go-to social network through my volunteer gig for the Texas Teen Book Festival. Held each fall in Austin, Texas, the festival brings beloved YA (young adult) authors like Jenny Han and Suzanne Young to town and draws flocks of teen (and grown-up!) fans to see them.
One of the ways I help out is posting to the …
We hosted a fun and very educational webinar yesterday with Pinterest strategy expert Anna Vanlandingham, of the blog PinterestPro.com. She walked us through how to navigate Pinterest and determine how to best drive your business or brand to success on the platform.
If you missed the webinar in person, make sure to check out the recording. You can watch the video here.
Or check out the slide deck we shared on SlideShare.
Anna shared some great insights during the presentation. One especially valuable piece of advice was around timing and topic. Certain days of the week are more popular for certain topics on Pinterest. …
What does it take to succeed on Pinterest? Some Viraltag users with serious Pinterest mojo are taking us behind-the-scenes of their daily routines. Today, we meet Chicago-based Katie Carlson, who does content marketing and social media for ImproveNet.com. The home-improvement site has been owned by CraftJack, a service that connects home-improvement professionals with homeowners, since 2013.
It’s fitting that Katie Carlson pins home-improvement ideas from an office that won an award for interior design.
At CraftJack’s headquarters, the entry hall is a series of portals that represent phases of a home construction project. The …
It’s not easy to stand out in the competitive world of social media. Just because you have a solid idea and a phone with a built-in camera doesn’t mean you can grow your Instagram following accordingly.
So when it comes to building your brand, it’s important to learn from those who have done it well. Of the many fashion bloggers out there, Man Repeller’s Leandra Medine stands out with her witty comments, unique perspective and different fashion shots ranging from selfies, to street shots to product photos.
What first began in 2010 as a blog to beef up …