As the global community exercises social distancing, many find themselves with a lot of free time on their hands. It is best to look at the bright side of things and use this opportunity to do something productive. So, if you’ve been toying with the idea of starting your own blog, this is the perfect moment. All you have to do is pick a topic and get to it.
What if you’re not equipped with the necessary tech skills to create a good blog? Don’t worry, you have a lot of options available. While there is absolutely no need for you …
In the current world of digital dominance, almost 9 out of 10 marketers would agree that social media exposure has helped grow exponentially. Therefore, if your business is not reaping the benefits of social media and does not have a solid social media presence, it’s the equivalent of you going to a posh business meeting and taking out your flip phone to make a call.
We’ve finally reached a point where more than half the world is connected through social media, which has brought about an urgent need to revolutionize the way businesses conduct their marketing efforts. That is why having …
by Angela White
With a strong social media
strategy in any place, it is easier to cut marketing costs, improve lead generation
and conversion, increase brand awareness, and not to mention – boost profits.
So, you must be careful when
developing your strategy, and you must approach this task strategically.
After all, competition across
social networks is fierce. Over 91% of businesses use these platforms for marketing, and you’ll need to do all in your power to stand out and
outperform everyone else.
Fortunately, social media is a
relatively easy tool to use if you know what you’re doing. So, if you want to
reach your target audience and …
by Susan Craig
The success of each company lies in carefully thought-out marketing, so the future lies with it. In conditions of fleeting development, tools and approaches are changing. Therefore, only specialists who can move at the speed of light survive in this market. They predict trends and learn new skills.
If you are one of those who want to become the best professional, then you are moving in the right direction, because according to statistics, marketing is a profession resistant to automation. The probability that personnel will be replaced by artificial intelligence is only 1.4%. And so, furthermore about what he is, …
Let’s start with a frightening metric: Harvard Business Review report that acquiring a new customer can be anywhere from five to 25 times more expensive than retaining an existing one. Suddenly branding exercises to curate a new image in tow with a fresh, extravagant marketing strategy don’t seem like the best options to increase your customer base and grow your bottom line – in fact, it might end up doing the opposite.
No matter how thorough your advertising schemes are and how seamless your user experience (UX) is, the fact still rings true… even after a first-time buyer completes their …
by Claudia Jeff
We can’t avoid hashtags; in fact, we use
them daily because we all use social media platforms from where it all started.
By this time, 97%
of the best global brands are using hashtags already.
The pound sign ‘#’ what we call hashtag
popularly is placed before a word or a group of words like #buyfresh #marketing
#healthyliving etc. When used correctly, you can achieve tons of benefits. We
see them more often on the
Instagram profile of businesses because they enable people to generate buzz
for their brands. It makes it easier for people to follow and follow
The question is how to use them correctly?
by Shaik Khaja
Small businesses generally have a limited budget for marketing. This puts them at a greater disadvantage as compared to the big brands and major corporations that allocate a significant amount for their marketing team. This makes it difficult for small businesses and startups to compete with large businesses to gain the attention of their target audience. Applying different digital marketing strategies can help such businesses to market their product and services and compete with the big brands.
Many small business owners might not give optimum importance to having a solid digital marketing strategy. In case your business does not have a …
Do you want to boost attendance and exposure for your
upcoming event? Do you want to build more connections and gain more leads for
your brand through live events? If yes, Linkedin is one of the best platforms
LinkedIn is a social media platform that allows
professionals to host their résumés and seek jobs online. It’s a network where
people boost their credibility through recommendations, publishing articles,
answering questions, and so on.
With over 650 million users, people can connect, build
rapport, and hype their program easily. In this article, we will be showing you
how you can use Linkedin to boost your live event …
by Nouman Ali
In today’s era of immense
competition, every marketer is trying to make an effective digital marketing
campaign so that they can keep their brand in the limelight. We all know that
content plays an imperative role when it comes to digital marketing and
specific content marketing strategies are developed, focusing on getting more
traffic towards the brand. There is a lot of detail in content marketing
campaigns. Some people prefer a long-term campaign while others are switching
towards visual content in their recent campaigns. No matter which strategy you
have, you need to know the right tools and tactics to hit your target market.
There is no use of …
Microblogging sites have become the single most successful avenues for marketing in 2020. Twitter is no exception and if anything, it has become a necessary platform for marketers of today. With the total number of monthly active Twitter users reaching 330 million and Twitter mobile users accounting for 80% of the total users – Twitter is practically a gold mine for potential customers.
Via ZEE News
These impressive statistics
aside, it isn’t easy to make an impression about your brand on Twitter
considering the stiff competition. So what can you do besides creative pictures
and short interesting videos? Believe it or not, it is …
by Juned Ahmed
Many teenagers and millennials think about Instagram as the free social media platform for sharing photos and videos. Well, they are not entirely wrong, but only tagging it like an image sharing medium is a terrible understatement. Instagram is the trending marketing platform for a multitude of startups and small business brands all over the world.
If you have a mobile app and want to bring more traffic to your app, Instagram is an invaluable choice in your marketing mix. Instagram can help you drive a more organic audience to your website and mobile app. Many experienced …
In today’s digital era, the
majority of consumers look up a brand or a business on social media before
making any buying decisions. Having an online presence gives your potential customers
the assurance that your brand is authentic and credible,and prompts them to
engage with your products. Facebook has become a hot-spot for business pages to
reach wider audiences and expand. Small business owners, in particular, can
leverage its modern tools and opportunities to promote their brands and
dramatically improve sales. We’re providing you with a rundown of effective
strategies that can help in amplifying your business sales and revenue without
a major investment.
Create Valuable Content to Entice …