Advertising on Facebook gives you access to a very large audience. Facebook continually collects data about user’s activity, interests, likes and what users engage with and follow. This data helps you specify exactly who you want your ad to be placed in front of, and if you get your demographics right, you massively increase conversion to a click to your website and potentially a sale.
13 of the very best ways to increase the effectiveness of your Facebook Ads:
#1 Be very
specific in your target audience – You may have a product
or service that is of interest to many people. Instead …
Needless to say that
proofreading your copy before publishing it online is essential to improve your
content and as a result boost user experience. While some writers underestimate
the importance of proofreading, others spend too much time overdoing it. Either
case is a problem that needs an effective solution that we’re ready to offer
you. So, check out our quick guide on how to proofread your copy smart and
1. Haste Makes Waste
We know — deadlines,
rough deadlines. Still, it’s essential to take your proofreading slow.
Otherwise, you’ll end up having a copy full of grammar and spelling mistakes.
Being in a hurry is the worst that can happen …
SEO has been around for over 15 years and still looks to hold a lot of relevance come the next 15 years. The fundamental objective of Search Engine Optimization is to ensure that websites on the internet are easy to find and understand. When implemented correctly, SEO becomes an excellent and effective marketing strategy.
keeping up with the ever-changing SEO necessities can be hectic. Looking back,
we can see that the surefire SEO tactics of 10, 5, and even one year ago, have,
and are becoming obsolete as new techniques continue to emerge.
bright side, nonetheless, SEO offers an unbiased …
No matter what kind of business you have,
customer reviews will affect the sales and profits. Getting the right reviews
can help you boost your revenue. Conversely, getting the wrong kind of
attention can hurt your business. The reason being simple – on an average of
over 90% of customers check customer reviews before they purchase products. Moreover,
more than 80% are convinced by the past experience shared in the reviews and
make their decision based on them.
Another important factor to consider is that
customer reviews not only travel through advanced means of digital marketing.
They can travel when someone is talking to their friends or simply walking …
by Mitt Ray
If you want to get more engagement out of your social media
marketing efforts, you should be creating more videos as there are several
studies that show that videos drive more engagement. Here’s one that found that
videos generate more engagement on Instagram and here’s one
that shows that they generate more engagement on Twitter.
There are also visual social networks like YouTube and IGTV
where you can only publish videos.
Therefore, if you create more quality videos it will give you
an edge over your competition. But creating videos can seem like a complicated
process. So, to simplify this for you I have created …
by John William
was originally created as a photo-sharing platform for users to socialize.
However, businesses use it for marketing and generate buzz for their brands.
Currently, there are almost 1 billion active users on Instagram monthly, and
the number is still growing. Those users can serve as potential prospects for
your business. If you still want some reasons to get your Instagram profile beneficial
for your business, below are some reasons to let you know why Instagram profile matters
for your business! Let’s start!
1. It’s all about storytelling
Sharing brand stories via visual content is an ideal way to let your audiences know about you and your …
All social media
marketing strategies may be designed differently, may have different target
audiences and even different budgets allocated towards them. Social media
marketing is essential in any industry or business. It not only helps in
attracting potential customers but it also creates brand awareness.
What marketers need to understand is that a particular strategy that may work well for a certain brand and its audience may become a complete failure for another. At the same time, it is also important to understand that there is no one specific answer for businesses when it comes to customer acquisition via social media. There is always room …
Creating impactful digital signage which lasts long in the memory is a key consideration for many businesses, but doing so can be a little restrictive. First of all, there is a misconception that the activity itself is always difficult to achieve, and therefore expensive graphic designers are sought out. Yes, graphic designers can deliver terrific work, and undoubtedly have the skills to implement some of the more complex aspects of creating signage, but it doesn’t have to be.
fact, creating beautiful digital signage is something that can indeed be done
in-house, and with a restricted budget. Let’s look at how you can …
by Angela White
Customer acquisition is one of the key factors for business success today. Its main objectives are to improve lead generation and increase conversion rates. And with the advent of online business and web-based advertising campaigns, marketers have realized the importance of customer acquisition metrics. These metrics help improve the decision-making process and increase revenue through lead generation.
Since these are all crucial factors of business success, social media has become one of the vital tools for getting more customers. Apart from lead generation, there’s also the cost of customer acquisition on social media to think about.
understand these …
by Amos Struck
“How are memes and marketing related to each other, and can I use the term meme marketing?”
A friend asked this question a few days back during our discussion on marketing trends.
I had heard about meme marketing but never taken a dive into the topic. So I decided to do some research to see what it’s all about. And since I love to blog, I had to put my thoughts in writing.
You have probably come across some hilarious and exciting memes. Often, when I go through my news feed on Facebook, it is flooded with them. So, what exactly, is a …
media marketing has become an essential business-hack for companies that wish
to stay relevant in the market. It boosts the chances for businesses to hit a
wider target audience within an affordable budget plan.
As the use of social media increases globally, more companies have turned to digital marketing services over traditional marketing to promote their brand and products. This has also fundamentally impacted how organizations collect and manage consumer data. Most businesses now rely on social media customer care to handle all their customer chats, which has led to an increase in security breaches and fraudulent activities taking place online.
it is …
The structure of
your website navigation can be a very important factor in conversions, sales,
and bounce rates. If someone’s looking at your website and they can’t figure
out where to go when they’re on your landing page, or they can’t navigate
around the site with ease, they’ll just go to a different website. Without your
website navigation, your customers won’t be able to find your subscription
information, your products, or your informational blog.
In order to have a great e-commerce website navigation that can boost your sales, make sure you have clear and hierarchical navigation that directs your visitors to where they want to go. …